Michelle Allana Surette

Led end-to-end showroom operations, including client consultations, site measurements, order processing, installation scheduling, and claims resolution. Recruited, trained, and coached sales staff, developing onboarding and product training programs to elevate performance and customer service standards. Drove sales growth by introducing new products, optimizing showroom layouts, and aligning merchandising with market trends. Built and maintained strategic partnerships with realtors, contractors, developers, and designers to generate new business and repeat clients. Managed project coordination from sale to installation, ensuring on-time delivery and high customer satisfaction. Streamlined workflows, and implemented process improvements to support operational efficiency and continuous improvement.

Build and maintain strong relationships with homeowners, contractors, designers, and realtors to drive repeat and referral business. Stay ahead of market trends and competitor offerings, recommending new products and solutions to meet client needs. Conduct on-site client consultations and measurements to define project scope and deliver tailored solutions. Provide detailed product guidance by staying informed through vendor and manufacturer representatives. Prepare floor plans, estimates, and accurate quotes; manage order entry, invoicing, and scheduling of installers. Coordinate project timelines, ensuring smooth communication between clients, installation teams, and showroom staff. Manage general administrative duties, social media posts, and showroom promotions to support sales growth.

Designed and produced artwork for email campaigns, social media, promotions, events, and retailer displays to strengthen brand presence. Created blog content with supporting visuals to engage audiences and showcase product expertise. Managed website inquiries and online orders, ensuring prompt responses and seamless customer experience. Developed and implemented marketing concepts to promote new collections and seasonal campaigns. Organized and coordinated the design, production, and shipping of product displays for new and existing retail partners. Planned and scheduled email marketing campaigns to targeted audiences using CRM software. Collaborated on the design and creation of new flooring colors, blending market research with trend insights. Worked closely with sales and design teams to ensure cohesive branding across all channels.

Served as the primary contact for trades and retailers, managing phone and email inquiries with professionalism and efficiency. Handled order desk operations, including order entry, invoicing, and production updates for new and existing orders. Coordinated shipping and receiving schedules to ensure timely delivery and inventory flow. Maintained accurate records and communication between production, sales, and logistics teams to support smooth operations.

Designed millwork drawings and 3D models for counter redesigns and renovation mock-ups, ensuring alignment with brand standards. Conducted site measurements and prepared detailed drawings for renovation projects nationwide. Coordinated repair and maintenance schedules with trades for counters across Canada. Applied CHANEL’s graphic design guidelines to develop and update training materials for multiple departments. Provided administrative support, including invoice preparation, office coordination, and cross-team project assistance. Partnered with design, training, and operations teams to deliver seamless execution of projects from concept to completion.

Designed and distributed monthly Playbooks (planograms) to guide store merchandising execution nationwide. Created AODA-compliant furniture and fixture plans for new store openings, ensuring accurate preparation for fixture orders. Partnered with multiple departments to coordinate seasonal launches, product promotions, and merchandising strategies. Served as the in-office point of contact for stores across Canada, providing guidance and resolving merchandising inquiries. Utilized Adobe Photoshop, Illustrator, and InDesign to produce communication packages, visual guidelines, and merchandising updates for store teams.

Collaborated with the design team on floor and fire remediation projects, from site visits to obtaining client approvals. Prepared power, communication, ceiling, and lighting plans in alignment with restoration requirements and building codes. Assisted in kitchen and millwork design, creating perspectives to support project presentations. Researched and selected finishes, assembling presentation packages for client review. Coordinated closely with the project management team to help meet timelines and deliverables. Maintained open communication with clients and trades to support smooth project execution.

-Clerical Duties -Product Design Specification Drawings -Customer Service -Product Knowledge -Showroom Maintenance