Michelle Wang

- Executed digital marketing initiatives through social media content creation - Produced engaging fashion and lifestyle content that strengthened brand visibility among Gen Z consumers - Gathered consumer insights and trend data to provide feedback to the company’s marketing team - Contributed to influencer marketing efforts by creating authentic content aligned with campaign objectives

- Analyze China’s real estate market trends & financial data to support investment decisions in mid-market companies - Performed financial due diligence on 2 mid cap companies in the solar sector: assessing their financial health, risk profile, and creditworthiness of target companies to ensure alignment with firm's investment criteria - Monitored performance of 2 existing portfolio companies: analyzing key financial metrics and presented insights to mitigate risk

- Created marketing campaigns to implement Vocust’s AI technology across more hotels in China - Aimed to boost CEM, reduce negative reviews, and increase revenue by researching how AI can optimize staff efficiency and enhance guest experience - Conducted case studies from hotels nationwide on platforms like Ctrip to identify flaws and customer needs - Designed presentation decks/visuals with Adobe Illustrator and delivered weekly presentations to the company board with findings and solutions

- Shadowed senior sales in a Toyota dealership and supported the full car sales process - Facilitated the sale of 28+ vehicles, contributing to an estimated $814,000 USD in total revenue - Co-managed daily Douyin (Chinese TikTok) livestreams as a core marketing channel and followed up with 200+ prospective clients from livestream leads - Created and edited advertising posters for ongoing campaigns

- Founded a nonprofit fashion brand that sells handcrafted crochet pieces to support local charities & causes - Raised and donated $3,000+ to organizations including EcoDrive HK (plastic pollution mitigation) and Changing Young Lives Foundation (educational support for underprivileged youth) - Hosted a runway fashion show with 13+ models and 150+ attendees as a creative marketing strategy to expand brand reach and community engagement

- Led the social media marketing strategy for the first Chinese-registered wildlife protection NGO in Africa (Instagram, Tiktok, Youtube, etc.) - Created/edited an advertisement broadcasted on national TV for Earth Day, reaching 100,000+ viewers

Emphasis in Finance, Accounting & Marketing Dean's Honor List 2024-2025 Dean’s Honor List 2025-2026

Special Talent Scholarship 2022-2024 Higher Level: Economics, Theatre, Design Standard Level: Chinese A Language & Literature, English A Language & Literature, Math AA Theatre Subject Award x3, Environmental Sciences Subject Award 2022