Michelle Norgan
Director of Product Management @ Box
About
Product leader with experience across consumer and Saas products. Expertise in building and growing teams, delivering quality end user experiences for mobile and web applications. Formerly, Co Founder of Blink (acquired by Yahoo).
United States
San Francisco Bay Area
Internet
Management, Product Management, Marketing, User Interface, Start-ups, Social Media Marketing, User Experience, Social Media, Mobile Devices, Experience Design, User Experience Design, User Experience Testing, iOS development, Mobile Analytics, Android Development, Web Analytics, Growth Strategies, Competitive Analysis, Web Applications, Mobile Applications
Experience

Co-Founder and Chief Product Officer
Creators of Blink (blinkapp.co) and Kismet (getkismet.com). Acquired by Yahoo, May 2014. • Launched Blink for Android in 5 weeks, and Blink for iOS in 7 weeks. • Increased average invites per user by 60% by A/B testing viral invite flow. • Achieved a new user activation rate of 81% by designing a new onboarding process based off metrics from V1 launch and user interviews. • Designed all versions of Blink used for lifetime of product, on iOS and Android. • Implemented weekly code sprints and other agile methodologies for team of 4 engineers. • Designed internal analytics tool that allows team to follow a user’s tap-by-tap progress through the app, leading to key insights on user behaviors, engagement, and sticking points. • Launched Kismet, a social discovery app connecting users to their friends at real-world events. --- Winner of People’s Choice Award, Vator Splash 2012. --- Featured in the New York Times, Wall Street Journal, Huffington Post, and Techcrunch.

Founding Team Member and Chief Product Officer
◦ First non-founder employee, joined prior to company’s funding. ◦ Led initial design and launch of Vibio, a Consumer Internet product that allows users to buy and sell items within their social circle. ◦ Launched Consumer Web app in 12 weeks, followed by Consumer Mobile apps. ◦ Established initial product feature set, designed overall interaction flow, and built in game mechanics to attract and retain users. ◦ Analyzed competitors' products, features, and valuations and frequently presented findings to executive team. Executive team relied on this data heavily for valuation in funding rounds as well as decisions on product roadmap. ◦ Designed a unique look and feel for the Consumer Web application, which users frequently complimented.

Founder/Principal
Norgan Media
Provided design, UI, and marketing services and expertise. Noteworthy projects include: ◦ Performed User Interface and Quality Assurance testing of online applications. Reported issues to product/engineering teams based on user feedback. ◦ Conducted gap analysis of consumer Internet site and prioritized additional features for product management. ◦ Designed complete social media campaigns for several small businesses to increase online exposure and build stronger relationships with customers.
Michelle Norgan's Contact Information
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