michelle melendez

Translate inputs from the Brand leaders into strategy and plans aligned to the country objectives. Develops appropriate consumer & shopper insights and ensure, channel & POP opportunities are incorporated into all strategies and plans Tracking, analyzing and evaluating all brand and trade initiatives to ensure business results are achieved and brand equity is maintained. Responsible for gathering and analyzing competitor information and developing activities to counteract anticipated competitor plans. Effective management of A&P budget aligned to budget allocations and brand objectives from the Brand Leaders.

* Build customer service skills helping and answering students/parents and everyone who had any question, concern or problems. * Implemented my ability to work under pressure and multitask

* Handled user accounts and the loading/returning and shelving of materials. Cataloged and processed new materials * Assisted in the reference desk answering questions from users, instructing users, and developing library programming. * Re-shelved materials that have been returned to the library after patron reads the material in the stacks to ensure that it is in the correct library classification order.

* Assist with day to day financial reports. * Manage the tracking of our physical inventory * Enter contact information into contact management systems.

* Dedicated extensive time and energy to finish the project "Socks and Undies, Back to School" which provided kids with some of the necessary items to go back to school. * Developed unique methods to analyze how organized a non-profit firm should be to successfully help everyone. * Acted/functioned as translator for a flyer to reach Hispanic public.

* Coordinate and evaluate all the assignments for the volunteers at The Center. * Analyze the best way to create awareness and keep students involved. * Create surveys for research to companies as Mazola. * Assist in the planning of the Annual Marketing and Media Conference.

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 142 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $19+ billion global business, we help build careers through collaborative teams that push boundaries and engaging experiences and endless opportunities to work with some of the world's most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Activities and Societies: Alpha Kappa Psi

Acquire the skills necessary to include multicultural marketing considerations in a marketing or advertising plan Apply cultural knowledge in formulating strategies directed to a multicultural population Conduct research geared to enhance their cultural skills for application to marketing, advertising, and diffusion of innovations Practice the principles of account planning in a multicultural context Apply multicultural marketing knowledge to their academic and/or professional lives Activities and Societies: Multicultural Marketing Association