michelle leblanc

chief executive officer | marketing and business strategy

About

You can reach me at Michelle@BlueSkyMkt.com. A marketer since childhood, I seek creative marketing solutions to achieving business objectives. My family's entrepreneurial streak permeates my thinking on growing businesses. Drawing upon my MBA training and over 20 years in marketing, I provide clients with marketing plans to achieve their goals through a collaborative process with the leadership or marketing teams. And, ultimately, Blue Sky Marketing's team can provide marketing implementation support. Specialties: Brand building expertise, strategic insights, digital and interactive marketing, client leadership and strong account management. Particularly well versed in strategic planning, brand positioning, website project management and cost effective & efficient marketing and media planning, offline or online.

Country

united states

City

houston

Industry

marketing and advertising

Skill

social media marketing, marketing strategy, strategy, marketing, advertising, marketing communications, online marketing, email marketing, strategic planning, integrated marketing, brand development, market planning, brand management, media planning, social media, leadership, b2b, business development, management, web marketing, interactive marketing, digital marketing, online advertising, account management, entrepreneurship, public relations, business strategy, b2b marketing, direct marketing, lead generation, sales, marketing management, trade shows, social networking, digital media, marketing research, product marketing, seo, building relationships, corporate communications, linkedin marketing, sem, corporate branding, competitive analysis, strategic partnerships, mobile marketing, consumer insights, long term business relationships, linkedin, customer insight

Experience

partner | director, strategic marketing

stan&lou marketing & advertising

2006-1 - 2010-1 · 4 yrs 1 mo

Four wonderful years in an agency full of talented creative people led by the indomitable force that is Lou Congelio. Focused on client satisfaction through enacting marketing and advertising campaigns to meet their business objectives.

vice president, strategic marketing

keating magee

2005-2 - 2006-9 · 1 yr 8 mos

marketing strategist

advantage consulting new orleans

2002-1 - 2005-1 · 3 yrs 1 mo

Independent marketing and business consulting firm with focus on marketing strategy for small- to mid-sized businesses.

market analyst

intralox

2000-1 - 2001-1 · 1 yr 1 mo

vice president, brand management

branddirect marketing

1997-1 - 2000-1 · 3 yrs 1 mo

director of marketing

epi marketing

1995-1 - 1996-1 · 1 yr 1 mo

marketing services

microtech

1994-1 - 1995-1 · 1 yr 1 mo

chief executive officer | marketing and business strategy

blue sky marketing

2010-7 - Present · 16 yrs 3 mos

At Blue Sky Marketing, I provide independent business support specializing in three distinct areas: Marketing and Business Development Strategic Planning, Online Marketing Strategy & Implementation, and Marketing & Communications Execution. For my clients, I coach on the use of marketing tools and implement those recommendations. Along with my team, I project manage many websites from initial strategy to launch using a variety of programming partners as the scope requires. We support many clients in tactical planning of their media plans both offline and online. I encourage clients to look at marketing from strategy to ROI as an important part of their overall business growth strategy.