Michelle Lau, MBA

Teaching the next generation of smart and talented Marketers!

Teaching various Marketing, Business and HR courses to the next generation! Classes taught: Marketing Management, Integrated Marketing Communications, Introduction to Digital Marketing, Introduction to Business Processes, Small Business Marketing, Principles of Marketing, Marketing Industry Insights, Performance Management, Organizational Performance.

Winter 23/24/25/26 and Spring Intersession 24/26: Teaching Digital Marketing in Digital Communications professional certificate program Summer 22-Winter 23: Faculty supervising students during their undergrad internship program Winter 22: Taught Writing Across Digital Media Platforms in Digital Communications post-graduate certificate and diploma programming

Summer 25/26: Teaching Business Fundamentals (for journalism and comms professionals) - a course helping students prepare for the business world. Summer 22/Summer 23: Faculty supervising the Capstone for the Master of Media and Journalism Communication( MMJC) class of ‘22 and ‘23

Fall 21/Fall-Winter 22/Fall-Winter 23/Winter 24: Taught Integrated Marketing Communications (MOS3322) in DAN Management & Organizational Studies (BMOS) department Fall 22/23/24: Taught Consumer Behaviour (MOS3321) in DAN Management & Organizational Studies (BMOS) department

F25: Taught Foundations of Digital Marketing F22: Taught Contemporary Media Studies

Taught Integrated Marketing Communications

Professor teaching: Technical Communications to future health care workers (in the Health Care Administration and Service Management Program) and future engineering and quality assurance technologists Courses also taught: Customer Needs Using Social Media and Enterprise Resource Planning to future IT workers (in the Information Technology Business Analysis - Operations program)

Internship portion of Master of Media Journalism and Communications Program in the Faculty of Media, Information & Technoculture. Created, implemented and lead new digital communications agency supporting non-profit organizations during COVID-19 pandemic. Goal was to re-create in-person internship learning opportunities virtually for the Master of Media in Journalism & Communication (MMJC) program students. See more about why the innovative agency was created here: https://lfpress.com/news/local-news/western-university-creates-companies-so-student-interns-have-somewhere-to-work

Contract covering a mat leave. Developed communications and marketing projects.

(Formerly Citifinancial) Marketing strategy and execution for the B2B Financing (Retail and Auto Financing) businesses of Fairstone.

Lead team of Marketing Specialists in the execution of client-specific campaigns. These campaigns focused on enabling plan members to better understand their Group Benefits and GRS plans, and assisted them to want to take action. Campaigns also focused on engaging plan members when new products are made available (such as Voluntary Benefits), and during key service moments (welcome/re-enrolment).

Provided leadership, brand management and consulting for Canada Life communications digital and written strategies. Coordinated with distribution marketing leads, designers, digital marketing team and external ad agency to help orchestrate overall branding decisions and tactical execution of marketing communications initiatives. Managed relationship with advertising agency, in association with media leads for national campaigns and branding.

* February 2011 corporate reorganization altered department and role to Marketing Communications Marketing communications lead for: * Rewards and recognition programs for Freedom 55 Financial (London Life), and large quarterly sales marketing programs for Canada Life * Company wide (Freedom 55 Financial, Great-West Life distribution and Canada Life) management and advisor conferences Oversaw implementation, creation and production of all print and online marketing communications; ensuring consistent brand standards and messaging. Collaborated with team members, business partners and senior management to develop, write and execute strategic, creative, compelling communications. Conceptualized, implemented and managed marketing plans for print and online marketing campaigns and programs. Worked with Great-West Life distribution on branding, business cards, various projects Mentored new Marketing Communications Specialists.

MBA with a specialty in Innovation Leadership. Emphasis on leadership, governance, marketing, operations management, entrepreneurship and innovation. Final capstone project focused on offering opportunities for improvement recommendations to an Ontario hospital.