michelle draper

chief marketing officer

About

High energy marketing executive with over 20 years experience developing and leading teams to define and deliver differentiated brand experiences that grow market share and build customer loyalty. Strategic leader with demonstrated success in recognizing and maximizing individual, agency and cross-functional team strengths. Part cheerleader part change agent bringing innovative and customer-focused approaches to business opportunities. My go to quote "Clarity is underrated!"

Country

united states

City

san francisco

Industry

financial services

Skill

series 7, series 24, cross functional team leadership, financial services, integrated marketing, marketing, marketing communications, marketing strategy, social media marketing, strategy, social media, advertising, strategic partnerships, strategic planning, management, finance, mergers and acquisitions, digital marketing, leadership, segmentation, business planning, investments

Experience

senior vice president, institutional services marketing

charles schwab

2009-1 - 2013-6 · 4 yrs 6 mos

vice president, advisor services marketing programs

charles schwab

2001-1 - 2009-1 · 8 yrs 1 mo

Led a team of fifteen professionals focused on developing acquisition and retention programs for Schwab’s $350 billion RIA business. Managed multi-million dollar marketing budget supporting: acquisition & loyalty programs, RIA client communications and RIA business consulting programs.

director, investor services segment marketing

charles schwab

1994-1 - 2001-1 · 7 yrs 1 mo

Responsible for segment business planning, metrics/reporting and integrated marketing programs. Set strategic direction and led tactical plans for complex cross-functional marketing communications, including market volatility and pricing changes. Led core project team, managed field training and internal communications sub-teams. Created marketing communications plan, and led development of all client messages

assistant account executive

white cromer bellack public relations palo alto

1991-1 - 1993-1 · 2 yrs 1 mo

High-tech public relations agency. Wrote press releases and developed editorial calendars for key accounts. Handled media relations, coordinated press tours and created innovative trade show materials to drive booth traffic.

chief marketing officer

silicon valley bank

2013-6 - Present · 13 yrs 4 mos

Michelle Draper is the Chief Marketing Officer of Silicon Valley Bank, the premier financial partner to technology, life science, cleantech, venture capital, private equity and premium wine businesses. Draper joined the company, which has $23 billion in assets, more than 1,600 employees, and 34 locations worldwide, in 2013. Draper is responsible for the strategy and execution of SVB’s global marketing initiatives, designed to reach innovative companies of all sizes.