Michelle Deutsch

HEAD OF PAID MEDIA, AFFILIATE & INFLUENCER @ Bloomingdale's

About

Customer-obsessed digital luxury retail executive focused on building strategies that cultivate audiences, build loyalty through engagement and break brands into new markets. •18 years of digital retail expertise with a focus on customer-centric marketing and media strategies across agency and in-house brands. •Executes clear strategic visions and derive actionable insights that drive business results. •Deep knowledge of omni-channel landscape, leveraging data for a surgical approach to personalization. •Emphasis on mentorship to empower teams to be owners in the process, the work and the results. •Honored as a 2022 “Top Women in Retail” by Women in Retail’s Women on the Rise.

Country

United States

City

New York City Metropolitan Area

Industry

Retail

Skill

Qualitative Data, E-Commerce, Business Metrics, Social Engagement, Key Performance Indicators, Foresight, Commerce, Calendars, Talent Strategy, Solution-oriented, Channel Strategy, Digital Strategy, Media Planning, Media Buying, Integrated Marketing, Digital Marketing, Digital Media, Mobile Marketing, Interactive Advertising, Mobile Advertising

Experience

HEAD OF PAID MEDIA, AFFILIATE & INFLUENCER

Bloomingdale's

2018-6 - Present · 8 yrs 4 mos

New York, New York

Drive omni-channel growth with a customer centric mindset. Strengthen customer relationships through personalization, elevate fashion credibility through paid media and influencer while driving performance through remarketing and affiliate.

DIGITAL STRATEGIST CONSULTANT

American Eagle Outfitters Inc.

2017-2 - 2017-12 · 11 mos

New York, New York

Provided strategic integrated marketing and advertising solutions to industry leading brands including two-year impact at American Eagle Outfitters as a consulting member of their marketing leadership team.

SENIOR DIRECTOR, GLOBAL DIGITAL MEDIA

Ralph Lauren

2010-10 - 2016-6 · 5 yrs 9 mos

New York, New York

Oversaw the end-to-end digital marketing strategies of Ralph Lauren’s global digital media, print and OOH, across nine brands, including Fragrance, Polo, Denim & Supply, Lauren, Chaps, Childrenswear, Tennis, Golf, and Olympics.

SENIOR DIGITAL MEDIA PLANNER AND BUYER

SapientRazorfish

2006-10 - 2010-10 · 4 yrs 1 mo

New York, New York

Led ongoing development, negotiation, implementation, tracking, reporting, and optimization of all media plans for Ralph Lauren and Victoria’s Secret. Developed strategic media plans with a focus on cross-platform integration.

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