Michelle Christine Dellamonica

Gerente de Mídia @ Agência We

About

With over 12 years of experience in the Media industry, I have developed strong expertise in digital landscap and 360° planning, working with major brands across various sectors such as Retail, Financial Services, and Beauty. I hold a degree in Advertising and Propaganda, along with a postgraduate degree in Communication and Digital Design, which has allowed me to combine creativity and strategy to deliver consistent and impactful results. My career includes leading teams focused on strategic and tactical planning, always aiming for solutions that deliver the best results for our clients. I am highly proficient in digital platforms, including Meta Ads, Google Ads, TikTok, LinkedIn, DV360, Campaign Manager, GA4, GTM, Hootsuite, and CRM-linked campaigns (Hubspot, Salesforce, Buzzmonitor). Currently, I lead the team responsible for Grupo Boticário Regional, focusing on media planning for OOH, Radio, and Digital. My work includes driving search for Eudora brand representatives and generating traffic to Quem disse Berenice stores, ensuring strategic media execution based on coverage calculations and tools such as Sainsbury. Always focused on results and innovation, I constantly seek ways to optimize processes and exceed client expectations.

Country

City

Brazil

Industry

Marketing & Advertising

Skill

Excelência operacional, Ativações, Planejamento de projetos, Mídia social paga, Métricas de mídias sociais, Comunicações através de redes sociais, Perfomance Digital, Geracao de Leads, Growth marketing, Growth, Inteligência de negócios (BI), Microsoft Power BI, Midia digital, Gestão de mídias online, Midia, Gestão de mídia, Atendimento ao cliente, Gestão operacional, Growth Hacking, Gestão de equipes

Experience

Gerente de Mídia

Agência We

2025-12 - Present · 10 mos

São Paulo, Brasil

Lidero estratégias de mídia para grandes marcas, com atuação integrada entre canais online e offline, conectando planejamento, execução e performance. Minha trajetória inclui a gestão regional de marcas do Grupo Boticário, com responsabilidade por budgets multimilionários, estratégias full funnel e campanhas de alta complexidade. Atualmente, atuo na conta Cinemark, contribuindo para o planejamento e a execução de estratégias de mídia voltadas às principais estreias, iniciativas de marca e parcerias do negócio. Também atuo na liderança de times, organização de processos e interface com diferentes stakeholders, garantindo qualidade de entrega, eficiência de investimento e impacto para o negócio.

Media Manager

Agência LVL

2023-10 - 2025-12 · 2 yrs 3 mos

São Paulo

Management of a team of five professionals, developing strategies and promoting team growth. I lead projects by identifying new business opportunities, ensuring financial control, and meeting established KPIs. My focus is on delivering consistent results that align with both the client's and the organization's objectives.

Digital Media Supervisor

Agência LVL

2020-9 - 2023-9 · 3 yrs 1 mo

São Paulo

Responsible for managing a media team, focusing on the strategic and tactical planning of advertising campaigns to achieve client objectives. I coordinate the development and execution of media plans, creating tailored strategies for each client, and continuously monitor campaign performance to optimize results. I am also responsible for financial control of the campaigns, ensuring budgets are met and negotiations with media outlets are beneficial for all parties involved. Direct negotiations with partners and media outlets, as well as the purchase and management of advertising space, are key aspects of my role. Additionally, I serve as the main point of contact between the client and the internal team, conducting daily communication to ensure expectations are met with excellence.

Media Coordinator

Babel-Azza

2019-11 - 2020-8 · 10 mos

São Paulo e Região, Brasil

Management, strategic/tactical planning, negotiations with partner publishers, daily exchange with the client, implementation of campaigns, optimization and monthly billing. Experience with branding and performance campaigns on platforms such as: Facebook/Instagram, Linkedin Ads, Twitter Ads, GMP (Google Marketing Platform), Google Ads. Accounts: Atacadão, CAEDU, Porto Seguro, Kumon, Detran/SP and HAOC.

Media Coordinator

Young & Rubicam

2018-10 - 2019-11 · 1 yr 2 mos

São Caetano do Sul, São Paulo

Strategic planning, management, optimization, implementation and planning of the decision tree for DCO campaigns. Operation on the following platforms: Facebook Ads, Twitter Ads, LinkedIn CM, Google Ads, DV360 and CM (Campaing Manager). Account: Via Varejo Group. Brand: Casas Bahia and Pontofrio.

Digital Media Analyst

DSPA - Ideias, Planejamento e Design

2017-8 - 2018-9 · 1 yr 2 mos

Santos/SP

Planning, Execution, Management and Analysis of Metrics of Investments in Online Media. Facebook Ads (Facebook, Instagram / Stories), Google Ads (Search Network, Display, Youtube and Shopping), Google Tag Manager, Google Analytics, Content Management, SAC 4.0, URL TAG, SEO, Performance Reporting, Inbound Marketing and Administration / Maintenance of WordPress Sites. Accounts: • Sofitel Guarujá Jequitimar • Coconut's Maresias • Hotel Pousada Vida Mansa • CAELIS Grupo Educacional • Litoral Plaza Shopping • Iremoc Nissan • Comeri VW • Renault Estoril • JK Seguros • Terminal Embraport (DPWorld Santos) • Grupo Altstut • Jeep Colorado • Harley Davidson

Social Media Manager

DSPA - Ideias, Planejamento e Design

2015-5 - 2017-8 · 2 yrs 4 mos

Santos/SP

Online Advertising / Adsense Planning, Lead Generation, Retargeting, RMKT, Content Management, SAC 3.0, Performance Reporting, Metrics Analysis and Site Management / ADM (WordPress). Accounts: • Coconut's Maresias • Hotel Pousada Vida Mansa • CAELIS Educational Group • Litoral Plaza Shopping • Iremoc Nissan • Comeri VW • Renault Estoril • JK Insurance • Embraport Terminal (DPWorld Santos)

Community Manager

gosocial

2012-6 - 2015-4 · 2 yrs 11 mos

Santos/SP

Responsável pelo planejamento mensal e gestão de conteúdo, administração de site e atendimento SAC 3.0. Atuo na criação e execução de estratégias de mídia digital, planejamento de ações e elaboração de propostas, utilizando plataformas como Facebook Ads, Google Ads, WordPress, LinkedIn e Instagram. Atendimento a contas variadas, incluindo Saluá Esfihas, Iriana Básico, Conceito, Instawedding, Instalive, Conceito Store, Clínica Cin, Agonn Academia e Porto Gelato, desenvolvendo soluções personalizadas para cada cliente.

Auxiliar Administrativo

Global Publicidade Exterior Ltda.

2012-6 - 2013-3 · 10 mos

Santos

Atuei na administração da filial de Santos, garantindo a eficiência operacional e o alinhamento com as metas da empresa. Fui responsável pelo planejamento e coordenação das programações quinzenais, além do agendamento e acompanhamento das colagens, assegurando a qualidade e o cumprimento dos prazos. Também conduzi a prospecção ativa de novos clientes para ampliar a carteira, mantendo um atendimento personalizado focado na satisfação e fidelização.