Michelle Choi

Founder @ Bov Active

About

Growing up, I always faked a stomach ache to get out of PE classes. I wasn’t the most athletic kid in school. UNTIL I fell in love with golf in my early 20s. It was different than other sports where I wasn’t letting a team down where I would feel so pressured. Golf was such a great way to spend quality with time with family, friends and new people regardless of age. The best part was the fashion aspect. Fast forward to the pandemic era where golf was the only thing opened in Ontario, golf became more popular among younger generation. As I explored women’s golf wear options in North America, existing options were limited, Golf is for everyone, no matter their age or background, and I thought the fashion should reflect that. That was my calling - I turned my passion into a business. Bov Active is a women’s golf athleisure brand that provides modern, functional, and stylish pieces that fits seamlessly with everyday fashion and makes women feel amazing on the golf course. My biggest strength is being able to quickly assess my gaps and obtaining new skills. I am very self aware of my strengths and weaknesses which leads me to be very adaptive and agile. I continuously seek for growth every day trying to be 1% better. Through my work experience at CIBC over the last 3 years, I have developed project management skills, leading and supporting technology projects. I am determined to push boundaries everyday to grow Bov Active. Our mission is to empower women, boost their confidence, encourage an active lifestyle, and inspire more women to take up golf - follow along our journey. You can find us on Instagram @bovactive ! Feel free to reach out if you want to talk about entrepreneurship, project management, or golf :)

Country

City

Canada

Industry

Apparel & Fashion

Skill

Research, Teamwork, Microsoft Office, Analytical Skills, Project Management, Market Research, Sales, Microsoft Word, Leadership, Client Relations, Communication, Microeconomics, Data Analytics, Documentation, Mandarin

Experience

Founder

Bov Active

2022-6 - Present · 4 yrs 4 mos

Bov Active is a golf athleisure brand that provides versatile and fashion-forward pieces that seamlessly transition from golf and tennis to everyday wear. Our mission is to empower women, boost their confidence in a male-dominated sport, encourage an active lifestyle, and inspire more women to take up golf.

Project Manager

CIBC

2022-7 - 2024-8 · 2 yrs 2 mos

Toronto

At CIBC, I managed diverse tech projects with a primary focus on modernizing internal applications and infrastructures. I excelled in managing relationships with both Program and Business stakeholders, ensuring alignment and effective communication across all levels. My role involved overseeing the financials of a $10M+ Salesforce Marketing Cloud project, coordinating multiple internal tech teams as a program. I facilitated seamless communication between tech team members and business units, and was responsible for portfolio meetings, reporting, and overall project oversight. This experience honed my skills in project management, stakeholder engagement, and strategic modernization.

Information Technology Project Coordinator

CIBC

2020-9 - 2022-9 · 2 yrs 1 mo

Toronto, Ontario, Canada

Customer Experience Associate

2019-11 - 2020-8 · 10 mos

Toronto, Canada Area

Business Development Associate

KOTRA

2018-11 - 2019-5 · 7 mos

Toronto, Canada Area

• Analyzed business requirements and market trend for Korea based companies who wanted to penetrate the Canadian market and leveraged their already successful domestic products • Identified key processes, alternatives and risk impact areas for Korean companies prior to their overseas expansion plans of their products through meetings and document analysis • Constructed a corporate database to discover new projects based on market research for automotive companies and established partnerships with the suppliers

Research Assistant

KOTRA

2018-10 - 2018-11 · 2 mos

Toronto, Canada Area

• Collaborated on various research projects for the Korean government pertaining to the regulatory compliance and implementation of social enterprises within Korea by leveraging successful models from Canada - Published a research report distributed to the Korean Consulate and Korean social enterprises on historical successful corporate strategies employed throughout Canada, through executive interviews and analyses of market trends - Assisted in development of trading partnerships between small to medium-sized Korean enterprises and large Canadian corporations • Organized a job fair by engaging 25 employers from diverse industries, providing opportunities for employers & job seekers

Business Associate

Changwoo, Inc.

2016-7 - 2016-8 · 2 mos

Incheon, South Korea

• Liaised between manufacturing suppliers in China and client companies in Korea to allow seamless shipping and distribution processes; managed and strengthened supplier relationships through multiple on-site vendor visits to Shanghai