Michelle Blanco Lladó

- Plan from end-to-end digital campaigns for: Carolina Herrera, Rabanne, Jean Paul Gaultier, Adolfo Domínguez, Makeup & Mass categories. - Manage internal agencies and external media partners to guarantee a correct execution, efficiency & optimization (Meta, TikTok, Pinterest, Spotify, Amazon, Netflix, ON/OFF Editorial Groups, OOH,…). - Coordinate with the Marketing Brand and eCommerce teams to achieve full funnel strategic campaigns (ATL & BTL). - Work hand-in-hand with the PR team to build native assets ad hoc to each platform. - Execute CRM activations closely with the Retail team (GWPs coordination). - Campaign tracking and report analysis (Benchmarks & KPIs). - Support to the Econometric Models project to extract insights and highlights.

- Implement and monitor brand media plans (TV, Press, OOH, Digital, Partnerships, Radio, MMII,...) for FMCG brands. - Manage ON & OFF communication assets with partner agencies. - Schedule and launch CRM strategies (NLs & Promotions). - Support E-Business activations. - Analyse media performance (Business Manager, Datorama, Infinity, Semrush). Brands: Activia, Actimel, Danone, Danacol, Danet & Desserts

- Account manager. - Community manager. - Briefing, strategic planning and execution of brand digital actions. - Reports and analysis.

- Corporate identity affairs. - Rebranding. - Planning and creation of social media content.