Michelle Cyr

-Creating recipes that appeal to an audience that is looking to enhance their health on a budget and or healthy easy quick recipes -Advocating for mental health and overall health and wellness -Food Reviews and cooking ideas -Researching new cooking styles, recipes, and nutrition facts -Post on both Tik Tok and Instagram weekly

- Lead "Always On" content strategy to help make Chime one of the most culturally relevant brands out there - Create and produce engaging content across Instagram and other key social channels - Own and manage the social editorial calendar to ensure consistent and timely content delivery - Work cross functionally with Creative, Brand, Legal, Product, and Member Services teams to concept, set up, and execute social media content and campaigns - Partner with creators to develop authentic, native content that resonates with Chime’s audience - Own and execute recurring campaigns including the WIC sweepstakes and other member-focused initiatives - Collaborate with the outside agencies to bring brand moments to life across social - Stay on top of trends, creators, and cultural moments to inform content ideas and executions - Track performance and engagement metrics to inform and optimize content strategy - Work with Social Operations team to monitor conversations and identify insights and content opportunities - Develop platform-native stories using visuals, copy, and video with a strong attention to detail - Prioritize storytelling that centers Chime’s members and reflects the brand’s mission - Operate with curiosity, creativity, and an ability to move quickly in a fast-paced environment

-Produce and edit compelling TikTok, Facebook, Pinterest, YouTube, and Instagram content to drive engagement across platforms -Lead brainstorms to identify new opportunities for engagement and content creation -Work with stakeholders on legal processes for social activations and sweepstakes -Monitor and moderate all mentions of the brand on TikTok -Identify surprise and delight opportunities and trends to create quick-turn content

Coordinate and manage the Instagram, Facebook, Threads, and TikTok accounts for @livetruefood Garnered a total of 45,956 views and 2,315 engagements organically on TikTok Copywrite messaging for TikTok, Instagram, LinkedIn, SMS, and Email Marketing messages Capture, edit, and create video content for TikTok and Instagram reels based on our menu, the market, and current trends Create shot lists and scripts to create engaging social content Brainstorm content for our marketing agency to create and capture for new campaigns Analyze Instagram, TikTok, and Facebook best practices and create new strategies Moderate and manage our online communities on Instagram, TikTok, Threads and Facebook

-Create social media content for different small businesses in the Bay Area -Help clients learn how to create engaging content for social platforms -Set up paid ads for marketing promotions -Edit videos and record different content for them -Design stories and graphics in Canva for clients

• Contributing to social media management, including creating post graphics and captions for clients • Reviewing & monitoring paid ad campaigns and analyzing data • Developing email marketing campaigns • Managing websites for clients and theory about that • Editing social media videos and adding captions • Assisting other team members when needed in various tasks