Michelle Wong Wen Yue

Execute integrated marketing campaigns and events across APAC with focus on Singapore, Hong Kong and Japan. Key Responsibilities: • Client & Partner Marketing Support: Develop and execute marketing initiatives that support client relationships and partner objectives, ensuring alignment with regional business goals. • Campaign Management: Handle end-to-end campaign materials including advertorials in third-party media, internal communications, and LinkedIn advertising with full performance tracking. • Event Execution: Plan and coordinate events across Singapore and Southeast Asia, managing logistics, vendor coordination, and post-event analysis. • Cross-Regional Collaboration: Work with global and regional teams including Paris, London, and Australia to ensure brand consistency and campaign alignment. • Marketing Operations: Manage compliance clearances with internal stakeholders, website maintenance, and campaign mechanics including client-specific tactical initiatives. • Campaign Innovation: Develop and execute tactical campaigns from concept to completion, including interactive elements like quizzes and engagement mechanics for targeted client segments.

Supported integrated marketing and event initiatives across APAC with focus on Singapore and Southeast Asia markets. Key Responsibilities: • Event Planning & Execution: Assisted in the planning, coordination, and delivery of industry conferences, client seminars, and partner activities—including venue sourcing, vendor liaison, and post-event review. • Marketing Campaign Support: Provided administrative and promotional support for regional marketing campaigns, ensuring alignment with brand guidelines and business objectives. • Stakeholder Coordination: Worked with internal teams and external partners to align event and campaign goals, facilitating smooth execution across markets. • Operations & Compliance: Supported marketing operations including procurement processes, vendor coordination, and adherence to regulatory requirements for financial services marketing. • Multi-market Coordination: Assisted in managing timelines and deliverables across APAC markets, ensuring consistent execution and brand representation.

Supported marketing initiatives for UOB's affluent and high-net-worth client segments, contributing to client acquisition, engagement, and portfolio growth through integrated campaigns and events. Key Contributions: • Campaign Development & Execution: Assisted in planning and implementing targeted marketing campaigns across digital and direct channels (EDM, SMS, direct mail) to drive affluent segment growth. • Event Planning & Management: Coordinated client events from conception to post-event analysis, including venue selection, vendor management, budget tracking, and stakeholder coordination. • Stakeholder & Vendor Coordination: Liaised with internal compliance, product, and sales teams, as well as external agencies, to ensure timely execution of marketing materials and campaign assets. • Regulatory & Compliance Adherence: Ensured all marketing materials and campaigns complied with MAS advertising guidelines and internal compliance standards. • Marketing Operations: Supported EDMS (Electronic Direct Marketing System) development and optimization to enhance campaign targeting efficiency and operational workflows. • Performance Analysis: Tracked key campaign metrics to inform future marketing strategies and resource allocation.

Supported investment and insurance marketing initiatives for UOB's affluent segment, with a focus on campaign execution and event coordination. Key Contributions: • Campaign & Event Execution: Planned and executed client events and roadshows, including venue sourcing, vendor coordination, and on-site management to support product marketing objectives. • Vendor & Stakeholder Management: Coordinated with external agencies, negotiated agreements, and collaborated with internal compliance and product teams to ensure campaign alignment. • Marketing Operations Support: Assisted in budget tracking, claims processing, and administrative documentation, ensuring smooth campaign workflows. • Regulatory & Compliance Adherence: Ensured all marketing materials and campaigns complied with MAS advertising guidelines and internal compliance standards. • Cross-functional Collaboration: Worked across Personal Banking and Wealth Management teams to support integrated marketing communications and channel initiatives.

I contribute to advertising ideation, design, and layout, supporting overall marketing efforts. Implementing a full spectrum of marketing activities, I write compelling copy for online channels, collaterals, and presentations. I've also acquired skills in video editing, enhancing my ability to contribute to dynamic and engaging multimedia content for marketing and communication initiatives.

- Handling and Processing Invoices - Assist on Credit card add-on applications and leads distribution - Handling Customer inquiries and issues - Preparing monthly and weekly reports - Prepare Competitor analysis - Assist with uploading and tracking of marketing campaigns

- Sourcing and liaising with suppliers and vendors - Backend Uploads & Updates from vendors - Production of weekly articles - Preparation & Execution of offline event

• Client Acquisition & Pitching: Assisted in client prospecting and proposal development for corporate and social events. • Project Scoping & Management: Collaborated with clients to define event requirements, budgets, and deliverables before managing end-to-end execution. • Stakeholder Coordination: Liaised between clients, vendors, and internal teams to ensure seamless event delivery. • Agency Operations: Gained firsthand experience in agency workflows, client service models, and relationship management from the service provider side.

I am involved in the company's events (e.g. Pharmacon2018, SIBCON2018, BDP APAC2018) helping out in the Operations team. My job scope includes preparing the materials needed pre and post-event. Other job scopes include liaising with speaker, communicating with vendors on quotation etc.

I helped out with registration for ISPE2018 at Suntec Convention Center Singapore. On the setup day, I helped with the packing out goodie bags as well.

This work lets me learn how to interact with customers and solve problems promptly. I can also observe what the company do and learn from them.

Please refer to Honours and Award under my Achievement below for more information

My team and I helped in marketing for 2 events, the MMI 10th anniversary in June 2017 as well as Business and Investors Summit by Robert Kiyosaki in October 2017.