Michelle Wong

Commercial Leader, Senior Director, Hair Care, Hong Kong and Taiwan & Head of Sales, Hong Kong @ Procter & Gamble

About

Commercial lead with strong track records of working in the consumer goods industry across regions’ in market operations experiences (Hong Kong, Taiwan, U.K). Skilled in Brand Management, Categorization, Customer Insight, C-suite management, Fast-Moving Consumer Goods (FMCG), and Advertising.

Country

Hong Kong SAR

City

Hong Kong

Industry

Consumer Goods

Skill

Diversiture, Beauty, Hair Care, Business Transformation, Organization Re-structuring, Organizational Development, Go to market re-model, Trade terms, Contract Negotiation, Organizational Behavior, Team Organization, Commercial Management, Business Strategy, Business Development, Organizational Leadership, Csuite, Account Management, New Business Development, Key Account Management, Marketing Strategy

Experience

Commercial Leader, Senior Director, Hair Care, Hong Kong and Taiwan & Head of Sales, Hong Kong

Procter & Gamble

2025-8 - Present · 1 yr 2 mos

Hong Kong SAR

Commercial Leader, Senior Director, Hair Care, Fabric & Home Care, Hong Kong and Taiwan

Procter & Gamble

2024-11 - 2025-10 · 1 yr

Commercial and market lead for #1 & 2 category & commercial teams operating in P&G Hong Kong & Taiwan. Responsible for all P&G Hair Care brands (Pantene, Head and Shoulders, Hair Recipe, Rejoice, Herbal Essences), Fabric and Home Care brands (Ariel, Tide, Febreze, Lenor, Downy) and all functions (Brand Management, Sales, Finance, Product Supply, Consumer market knowledge, communications, IT) for Hong Kong and Taiwan with full P&L accountability.

Commercial Leader, Senior Director, Head of Hair Care, Hong Kong & Taiwan

Procter & Gamble

2022-6 - 2024-11 · 2 yrs 6 mos

Hong Kong SAR

Commercial and market lead for #1 category & commercial team operating in P&G Hong Kong & Taiwan. Responsible for all P&G Hair Care brands (Pantene, Head and Shoulders, Vidal Sassoon, Hair Recipe, Rejoice, Herbal Essences) and all functions (Brand Management, Sales, Finance, Product Supply, Consumer market knowledge, communications, IT) for Hong Kong and Taiwan with full P&L accountability.

Category Sales Director, Hair Care, Hong Kong

Procter & Gamble

2021-10 - 2022-5 · 8 mos

Hong Kong SAR

P&G Hair Care brands sales go to market strategy and planning in Hong Kong.

Director, Customer Teams (Club and Drug) & Category (New Business), Taiwan

Procter & Gamble

2019-10 - 2021-9 · 2 yrs

Taiwan

Team leader for Club (Costco), Drug (AS Watson, POYA, Cosmed) & New category business development. Consecutive record- high growth with business and organization transformation. Global customer teams (Costco, AS Watson) c-suite management. Recognition from AS Watson Taiwan: Best account management award (2020& 2021).

Senior National Account Manager, AS Watson, United Kingdom

Procter & Gamble

2018-7 - 2019-10 · 1 yr 4 mos

United Kingdom

Refine total trade and P&L structure enabling sustainable growth.

Customer Team Director, AS Watson Group, Hong Kong

Procter & Gamble

2016-2 - 2018-6 · 2 yrs 5 mos

Hong Kong

HK P&G (ALL categories) business deliveries at AS Watson Group (only Global customer in HK) including Watsons the Chemist and Park N Shop. Led and developed team of 10+ direct reports and multifunctional team. Recognition from AS Watson Hong Kong: Best account management award (2016, 2017& 2018) HK P&G Sales Recruitment leader. Certified P&G corporate trainer and HK Sales Capability Building Leader.

Director, Regional Commercial Operations, Global Electro Channel

Procter & Gamble

2014-7 - 2016-2 · 1 yr 8 mos

Hong Kong

Owned and led Regional (Hong Kong and Taiwan) Electro/ consumer electronics (Braun and Oral B) commercial operations and business deliveries including: portfolio, commercial/ brand building, trade, sales, product supply and P&L management. Managed and developed two newly appointed full service distributors' capabilities to operationalize in all business functions. Certified P&G Corporate Trainer& Hong Kong Sales Capability Building Leader.