Michelle Wharton
Director of Sales and Marketing @ Jumeirah
About
• Business savvy, enthusiastic and a great track record in driving sales revenue • Strong pre-opening and respositioning experience in both city hotels and resorts • Recognized for leadership ability, negotiation skills and thrives on establishing new business and conversion Specialties: • Fluent in English and Japanese with conversational skills in Mandarin, Korean and Thai
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Indonesia
Hospitality
Hotels, Resorts, Leisure, New Business Development, English, Tourism, Hospitality, Hotel Management, Hospitality Industry, Hospitality Management, Revenue Analysis, Front Office, Food & Beverage, Pre-opening, Banquets, Sales, Yield Management, Business Planning, Catering, Management
Experience

Commercial Director
London, United Kingdom
• Launched The Hari brand globally as a new upscale boutique hotel group • Managed the sales, marketing, PR agency and Preferred Hotels wider sales force • Part of a team that drove the hotel’s TripAdvisor ranking from 71 to London’s top 10 in less than 12 months requiring a total hotel approach

Director of Sales and Marketing
County Hall, London, United Kingdom
• Increased direct bookings to 46% of mix • Drove new consortia and a strong dynamically priced corporate strategy • Lead the team through a repositioning of this London icon following an entire hotel renovation growing ADR by 22%

Cluster Director of Sales and Marketing
Phuket and Bangkok, Thailand
• Managed and applied new sales platforms to drive revenue for the 200 key Phuket resort • Built a pre-opening strategy and sales force for the 420 key Radisson Blu Bangkok • Exceeded banquet revenue by 28% and selected to be on the EMEA Carlson Rezidor board of advisors to devise a catering program that saw a growth of 30% in the region Moved due to sudden relocation with husband's position in London

Director of Sales and Marketing, JW Marriott Phuket Resort & Spa Thailand
Phuket, Thailand
• Managed Marriott’s top revenue generating resort in Asia-Pacific • Grew high-season RevPAR index by 32 points and catering by 17% • Drove PR value to USD 5.2 million annually • Bangkok-based managing teams in Bangkok, Phuket and Singapore • Marriott Sales & Marketing Team of the Year 2012

Cluster Director of Business Development
Shanghai, China
• Managed four Marriott hotels across three brands totaling 2007 keys • Implemented systems and deployed a team to open the Ritz Carlton Shanghai • Established 42,682 group room nights and 72 new corporate RFP accounts • Completed all business plans and implemented sales/ revenue strategies

Assistant Director of Sales
Tokyo, Japan
• Tokyo-based department head in support of the Director of Sales & Marketing • Drove revenue into both rooms and catering with ownership of all international • Maintained the hotel's top accounts ensuring maximum revenue was achieved • Managed Virtuoso, Signature and celebrity accounts including Brad Pitt and Nicole Kidman • Represented the hotel in-market in the Middle East, USA, Russia, Europe and Australasia growing the international market by 60%

Business Development Manager
Gold Coast, Australia
• Managed markets to build revenue for Palazzo Versace Hotels in Gold Coast and Dubai • Developed and implemented a 5 Year International Strategic Plan • Business trips throughout Asia, Middle East, Europe and America • Conducted RFP/ wholesale negotiations and developed relationships that still work with Palazzo Versace today

Manager, Japan / Special Projects Manager, Australia
Gold Coast, Australia
• Responsible for increasing Australian and Japanese visitors to the Gold Coast • Rolled out the VeryGC branding nationally and VeryGC.jp into Japan • Implemented Australia and Japan Market Plans • Maintained close ties with partners including Tourism Australia, TQ and Austrade • Coordinated sales trips and accompanied suppliers to meet key agents throughout Japan
Education

eCommerce and Hotel Management
• Majors: eCommerce and Hotel Management - GPA 3.4/4.0 • Completed an internship at Accenture and invited to return for graduate program • Level 2 National Japanese Proficiency – Speaking, Reading and Writing (2005) • Level 4 Mandarin Proficiency – Speaking (2006) • Judge at the University of Queensland Languages Exam in Japanese (2002 - 2004) • Lead a 15 person team to complete and publish the International Business Negotiation Report entitled 'The Exxon Mobile Merger: The United States Federal Trade Negotiation • Graduated from Kumamoto Girls High School in Japan
Michelle Wharton's Contact Information
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