Michelle O.

Founder of Mochelo, a retail firm b/j Using my 30 years of corporate retail experience to help Brand Managers and Entrepreneurs scale their businesses .

- Identified and executed strategic initiatives to strengthen market presence, expand business opportunities, and develop new revenue streams. - Negotiated and managed high-value partnerships, ensuring strong brand alignment while driving sustainable category and business growth. - Analyzed emerging market trends, consumer insights, and competitive landscapes to identify market gaps and translate opportunities into actionable growth strategies. -Developed and executed business development plans focused on market expansion, commercial performance, and long-term brand growth.

- Led the strategic direction and commercial performance of a multi-million-peso portfolio spanning multiple retail categories, driving growth, profitability, and overall business performance. - Directed end-to-end range reviews, assortment planning, and merchandise strategies, optimizing product mix and inventory to improve margins and maximize commercial opportunities. - Partnered cross-functionally with brand, buying, retail operations, and other key stakeholders to align merchandising strategies with business objectives and market demand

Directed business of Hardlines Fashion Division which includes Footwear, Bags & Travel and Ladies Accessories. Product development, sourcing and buying (local & abroad).

-Promoted to oversee the strategic direction of the entire Hardline Division. -Mentored a team of Assistant Managers who were promoted to Category Managers -Led the creation of house brands and product development -Collaborated with vendors to optimize OTB, supply chain efficiency and sell-through rates

- Managed the end-to-end category lifecycle for the Children's Category, overseeing category strategy, assortment planning, vendor management, and commercial performance. - Achieved a 35% increase in sales through strategic assortment optimization and improved vendor terms, strengthening category profitability and overall business performance. - Successfully delivered strong category growth, resulting in promotion to Division Merchandising Manager and expanded responsibility for a multi-million-peso portfolio across multiple retail categories.

- Led the execution of luxury brand launches and localized marketing strategies, ensuring alignment with commercial objectives and global brand positioning. - Collaborated with cross-functional teams across merchandising, retail operations, marketing, and other key functions to ensure consistent brand execution across all customer touchpoints. - Served as the primary point of contact for international brand principals, managing communication and ensuring local brand execution remained aligned with global standards and guidelines. - Bridged the gap between global brand requirements and local market realities, working directly with international principals to adapt strategies and execution to local consumer behavior and market conditions while protecting brand integrity. - Managed relationships with international stakeholders, translating global brand direction into effective local market strategies and commercial execution.

Managed recruitment processes and onboarding. Promoted as Brand Assistant managing administrative operations, boutique and after sales service operations.