Michelle Nett

• Managed a vast product assortment of RV-related products for retail, service, online, OEM and Amazon. • Planned and implemented merchandising plans from cradle to grave, including pricing strategies and cost negotiations. • Successfully launched a new product line that yielded 1 million in sales in 3 months. • Developed product training for retail and service applications to drive educational awareness and sales. • Developed collaborative and strong relationships with numerous cross-functional teams and vendors by communicating thoroughly and effectively. • Implemented marketing strategies which increased sales and unit volume.

• Collaborate with vendors and team to create items based on trends, colors, and patterns suited for customer base. • Continually review the business of my categories, analyzing and removing slow moving products and replacing them with trending and higher traffic products, leading to growth in all categories which I was responsible for. • Plan and implement the merchandising plan for catalogs mailed out to home and the website. • Identify gaps and add key vendors while managing productivity. • Communicate closely and effectively with my business partners including vendors, analysts, and quality assurance to help ensure on-time delivery of products as well as the quality of the products. • Work closely with the Graphics team to effectively create catalogs layouts/spreads that aim to raise sales’ average ticket price and help increase website traffic. • Strategically plan and analyze online assortment for drop ship and internet only products for the categories I purchased for. • Work with the web team to improve navigation of the website by understanding the customer and making strategic changes.

10/2017 to 8/2019 Associate Buyer Menard Inc. - Eau Claire, WI • Negotiated pricing for special buy promotions to drive guest traffic and provided cost savings of over 10 million dollars per year. • Reviewed the business of my categories, identifying and removing slow moving products and replacing them with trending and higher traffic products. This led to increased sales of 20% over the previous years. • Planned and implemented the merchandising plan and point of purchase materials. • Communicated closely and effectively with my business partners including vendors, analysts, merchandisers, product specialists, and distribution to help ensure on-time delivery of products. • Worked closely with the E-Commerce team to effectively increase traffic to the website. 09/2015 to 10/2017 Marketing Specialist • Analyzed previously ran advertisements aid in the product selection for upcoming sales effectively. • Collaboratively developed a confluence space to effectively communicate advertising information, edits, and guides to use programs with the marketing team and other marketing specialists. • Proofread all print ad, digital and website marketing materials. • Developed scripted ad content to enhance marketing strategies. • Used social media platforms to launch a dynamic marketing program. 01/2013 to 09/2015 E-Commerce Team Lead • Built successful online buying guides from ground up, collecting more revenue per transaction, setting up online presence, and managing customer interactions. • Led team of 8 Web Editors and Graphic Designers engaged in delivering the best website user experience daily. • Collaborated and developed website landing pages. Resolved conflicts and negotiated agreements between parties to reach win-win solutions to disagreements and clarify misunderstandings. • Monitored multiple databases to keep track of all websites data. • Successfully led and implemented programming, which led to increased guest traffic and sales.