Michelle McBeth

Member - Board of Directors @ ABCOM-Vancouver

Country

Canada

City

Vancouver

Industry

Marketing & Advertising

Skill

Business Development, Customer Experience, Operational Planning, Strategic Planning, Digital Marketing, Marketing Strategy, Media Planning

Experience

Member - Board of Directors

ABCOM-Vancouver

2025-3 - Present · 1 yr 7 mos

Group Account Director

Cossette Media

2022-4 - Present · 4 yrs 6 mos

Vancouver, British Columbia, Canada

Managing media strategy planning across BCLC and its portfolio. Previously Group Account Director across TELUS West; Home Solutions, SmartHome Security, Health, and Online Security.

Media Director

Cossette Media

2021-3 - 2022-4 · 1 yr 2 mos

Vancouver, British Columbia, Canada

Lead media strategy planning and campaign management for TELUS SmartHome Security and Online Security.

Associate Account Director

OMD Canada

2014-8 - 2021-3 · 6 yrs 8 mos

Vancouver, British Columbia, Canada

Lead media strategy planning and campaign management for BCAA, BCIT, Vancouver Port Authority, BC Dental Association. Strategy Supervisor across Destination Canada, Canada Ski Council, and Rocky Mountaineer. Participated in a business pitch for 1800-GOT-JUNK

Media Supervisor

OMD Canada

2012-3 - 2014-8 · 2 yrs 6 mos

Toronto, Ontario, Canada

Media strategy supervisor and campaign management across McDonald's National, Rogers Home Solutions (TV/Internet), and Consumer Package Goods accounts.

Sales Manager

Style Collective

2011-7 - 2012-3 · 9 mos

Toronto, Ontario, Canada

Developed digital influencer/creator campaigns for a breadth of media and PR agencies. Lead Sales Manager servicing the full Toronto market.

Senior Communications Specialist

UM Canada

2010-10 - 2011-7 · 10 mos

Toronto, Ontario, Canada

Planning, buying, and campaign management for 360 media strategies. Clients: Sony Canada, specifically for Sony Brand, Sony Electronics, and Sony Retail. Participated in a business pitch for Sears Canada.