Michelle MacPherson

Freelance photography, includes photography for personal, event, and marketing purposes.

Slalom is a modern consulting firm focused on strategy, technology, and business transformation. We believe in what's possible and shape what's next. My roles include: - Salesforce Solution Architect - Solution Owner on Salesforce implementation projects - Supporting sales and solutioning of new projects - People leadership and mentoring

Projects and Responsibilities included: - Test Lead role for a project that leveraged Salesforce Sales Cloud, Einstein Analytics (Now Tableau CRM), and soft phone integration to provide a central source of truth for users to drive data-driven insights. Regularly led client meetings to accurate document use cases and requirements in ways that easily translate into development-ready tasks. Created a Test Strategy document that outlined the testing methodology as it was customized to the work of the project, including data integration testing with Azure. Trained and mentored other Test Leads on the project. - Business Analyst Role, building a foundation with a small group of users to expand work throughout all of North America. Led client meetings to accurate document use cases and requirements in ways that easily translate into development-ready tasks. Configured work in Salesforce and moved through environments with the CI/CD process. Performed code reviews on metadata changes.

Projects and responsibilities included - Call Center Enablement on the Salesforce Service cloud. Developed test scripts based on business requirements and managed execution and sign-off of scripts - Re-platforming business processes from legacy systems onto Salesforce. Worked with the business to define complex processes to be able to optimize them for efficiency and migrate them to Salesforce. Learned and then recreated complex calculations used to determine warranty payout amounts and generate an amortization schedule within Salesforce. Facilitated Scrum Ceremonies: daily stand ups, sprint planning meetings, and retrospectives

-Perform Quality Control on Editorial Videos, ensuring top quality, timely release, and branded monetization potential for viral video content with 500,000 to 3 million views per video -Completed a systems improvement project with the Production Department to streamline their processes and save time with an automated system for video shoot planning -Trains Producers in export and packaging standards, and creates training materials such as instructional presentations and “cheat sheets” for Adobe Suite shortcuts

-Co-managed release of documentary "The Mask You Live In," which premiered at Sundance 2015 and went on to screen at over 2,100 locations in 30 countries in its first year of release -Coordinated on-time and on-budget deliverables for Netflix launch of The Mask You Live In, including file encryption and asset creation -Co-created screening guides and promotional materials for The Mask You Live In and Miss Representation -Project-managed the creation of 150 page curriculum and educational DVDs -Led educational and non-profit sales of all film products to global communities -Responsible for ensuring excellent customer service to screening organizers, schools and non-profits, including creating and analyzing surveys and soliciting feedback -Prepared case studies to guide sales strategies aimed at improving engagement and cultivating new sales -Set up and administered integrated systems and processes to automate and improve organizational efficiencies around storefront management, invoicing and contracts, purchase orders, customer interaction, and monthly financial reporting -Created internal management reports to track and analyze viewership, reach, and impact statistics -Liaised with fulfillment house to ensure proper inventory levels and delivery of over 3,000 DVD sets -Wrote over 50 pages of website content related to distribution -Managed summer internship program, from recruiting to daily task management

Promoted a film in production through multiple social media channels to generate awareness with people interested in the film’s topic: human trafficking in the United States

-Assisted with distribution of the acclaimed independent documentary "Money For Nothing: Inside the Federal Reserve" -Implemented grassroots marketing to promote 1-2 week theatrical runs in 12 US markets and book over 100 community, private, and educational screenings by email outreach and phone calls -Developed and maintained database to manage and track statuses on over 1500 contacts made since August 2013 -Answered website inquiries (70-80/day) in a timely manner -Designed an electronic Press Kit for publicist, resulting in positive reviews from all major media outlets and interviews on national networks including CNBC/Bloomberg, a profile of the Director on the front page of Washington Post Business section, and a feature on Stossel

-Assisted in the production of major events such as concerts, performances and sporting events, often for an audience of 2400 or more -Operated professional camera, lighting and sound equipment -Supervised video production teams and trained new employees

-Collaborated with Academy Award-nominated documentary filmmaker Scott Hamilton Kennedy, identifying target audience for new film and conducting outreach campaigns and sales calls to sell and distribute the film