Michelle Leatherby

• Collaborates on developing marketing strategy • Oversees community management and content marketing staff • Writes and designs engaging marketing content, including ad scripts, email marketing, social media, and blog content • Works with PR team to share important stories from the company

• Worked directly with Loan Officers and their teams to help identify marketing opportunities to grow their business • Facilitated marketing requests including the intake of custom collateral requests (i.e. postcards, flyers, print/online ads, listing sheets, etc.) • Used company CRM to implement marketing campaigns for Loan Officers and measure success

• Wrote blog posts to feature products and improve site visibility for clients • Photographed weddings, engagements, portraits, and events • Edited photos and videos using Adobe products • Worked with clients to design items for print including large banners, brochures, and more • Has worked on various sized film sets as a PA, AD, and Script Supervisor

• Led the creation and implementation of digital marketing and content creation plan • Hosted weekly meetings with marketing team to review and improve website analytics, SEO strategy, and track progress of content marketing projects • Designed keyword-optimized infographics, web banner ads, social media ads, landing pages, and branded promotional material • Created and edited engaging content in the form of social media posts, short videos, blog posts, and email newsletters • Established housing industry partnerships through SaaS promotions and creation of cross-branded promotional marketing materials • Maintained a high standard for company branding and ensured a consistency of delivery and voice across all content platforms

• Developed and implemented a short and long-term marketing strategy to promote musical theatre performances • Grew social media audience on Instagram, Twitter, and Facebook and utilized targeted advertising strategies • Used Constant Contact to write and design weekly newsletters for 22K subscriber base • Wrote copy for website and updated pages using Wordpress • Used Adobe Creative Suite on a daily basis to edit videos and photos, design advertisements for print and web, and create dramaturgy posters to be displayed in the theatre lobby • Continued to accept freelance design work from Porchlight after leaving

• Led middle school campers through fun exercises designed to challenge their creativity • Used a curriculum guide to teach campers the basics of digital photography and filmmaking • Helped campers use Photoshop and iMovie to execute their creative vision • Hosted a weekly Parents' Night to feature campers' creative work

• Was initially hired on campus newspaper staff as a writer in the satire section, and was promoted to editor of the satire section and art director within the first few months • Hosted a weekly meeting with a small staff of satire writers to brainstorm ideas and provided direct feedback on articles • Used AP Stylebook to copy edit satire section articles (and often other sections when short-staffed) • Coordinated with campus photographers to ensure visual coverage of local events and created infographics for various articles • Helped other section editors layout articles, graphics, and photography • Worked with the Editor in Chief and a design intern to create a captivating front page design and ensure consistent and clean design standards throughout the entire publication • Used Wordpress to upload articles on campus website