Michelle Labuschagne

Michelle Labuschagne

Creative Strategist and Business Development @ Digital Butter

About

Hi, welcome to my little digital corner. I share the realities of being a founder in your 20s 🌟 Currently building a growth studio and a wellness brand based in Cape Town. I’m drawn to living life beyond the script and constantly testing what’s actually possible. When I’m not doing client work or going down a rabbit hole trying to figure out Claude code files, you’ll find me hiking, painting or convincing my friends to buy a farm together ✍🏼 If you’re building something or feel the pull to start… you’ll probably feel at home here.

Country

South Africa

City

Cape Town

Industry

Marketing & Advertising

Skill

Strategic Brand Consulting, New Business Development, Account Management, Creative Problem Solving, Search Engine Optimization (SEO), Strategic Marketing Management, Brand Strategy, Team Building, Brand Management, Communication, Digital Media, Channel Strategy, Campaigns, Online Marketing, Campaign Development, Advertising, trendsetter, futuristic, Business Strategy, Marketing Strategy

Experience

Digital Butter

Creative Strategist and Business Development

Digital Butter

LinkedIn
2025-2 - Present · 1 yr 8 mos

City of Cape Town, Western Cape, South Africa

In Residence by Pieter Brundyn

Creative Strategist

In Residence by Pieter Brundyn

LinkedIn
2025-3 - 2025-10 · 8 mos

City of Cape Town, Western Cape, South Africa

Creative Strategist

2021-1 - 2024-11 · 3 yrs 11 mos

South Africa

Experienced in providing freelance marketing and design services, I have assisted local businesses in optimising their social media strategy, logo designs, rebranding, and content creation. Notably, my design work for a small wine business contributed to a 37% increase in sales in 2022. Additionally, I create logos and content for my own art and clothing business, showcasing my ability to develop and present creative, impactful, and strategic concepts.

Joe Public

Marketing And Advertising Intern

Joe Public

LinkedIn
2024-10 - 2024-10 · 1 mo

City of Cape Town, Western Cape, South Africa

Instagram

Influencer marketer

Instagram

LinkedIn
2022-1 - 2024-10 · 2 yrs 10 mos

South africa

With expertise in promoter and influencer marketing, I've interacted with various brands. Notably, my content, including reels with 1.5 to 6 million views, highlights a talent for algorithm success. I've also played a key role in promoting major events across South Africa, such as Bazique Festival and Rocking the Daisies. My approach combines creativity with data-driven insights for effective influencer collaborations and event promotions.

Engage Video Group

Campaign Coordinator

Engage Video Group

LinkedIn
2024-6 - 2024-7 · 2 mos

South Africa

Collaborated with Engage Video Group on a campaign for The Princess Charlene of Monaco Foundation, aimed at expanding its reach and impact. My role centred on forging strategic partnerships with lifesaving clubs and water sports organisations across Australia, the USA, and New Zealand. I utilised diverse communication styles across multiple platforms to drive engagement. This experience enabled me to support a meaningful cause while refining my expertise in outreach and effective communication.

Hertex

Sales And Marketing Intern

Hertex

LinkedIn
2024-2 - 2024-2 · 1 mo

City of Cape Town, Western Cape, South Africa

Onyx Educate

Tutor

Onyx Educate

LinkedIn
2023-2 - 2023-12 · 11 mos

Stellenbosch, Western Cape, South Africa

University of Stellenbosch Consulting Society

Vice Chair

University of Stellenbosch Consulting Society

LinkedIn
2022-10 - 2023-6 · 9 mos

Stellenbosch, Western Cape, South Africa

As Vice-Chairperson of the University of Stellenbosch Consulting Society, I played a pivotal role fostering relationships with partnering companies, organising impactful events and demonstrating effective communication skills. I also worked with diverse teams to solve management case studies, spanning investment strategies to innovative market entry. In 2022, I excelled in BCG, OIM, and Singular case competitions, achieving 1st place and showcasing strategic thinking and problem-solving abilities.

Stellenbosch University

Class representative

Stellenbosch University

LinkedIn
2019-2 - 2019-12 · 11 mos

South Africa

As class representative I was responsible to act as a channel of communication between class colleagues and the lecturer by: making additional suggestions, providing a point of contact on general matters and asking for additional information from the lecturer

Education

Red & Yellow Creative School of Business

Red & Yellow Creative School of Business

LinkedIn

Advertising

2024-1 - 2024-12 · 1 yr
Stellenbosch University

Stellenbosch University

LinkedIn

Strategic and Innovation management

2023-2 - 2023-12 · 11 mos
Stellenbosch University

Stellenbosch University

LinkedIn

Entrepreneurship and Innovation

2020 - 2022 · 2 yrs

Michelle Labuschagne 's Contact Information

Email

******@***.com

Phone

(**) *** ****

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