Michelle Labuschagne
Creative Strategist and Business Development @ Digital Butter
About
Hi, welcome to my little digital corner. I share the realities of being a founder in your 20s 🌟 Currently building a growth studio and a wellness brand based in Cape Town. I’m drawn to living life beyond the script and constantly testing what’s actually possible. When I’m not doing client work or going down a rabbit hole trying to figure out Claude code files, you’ll find me hiking, painting or convincing my friends to buy a farm together ✍🏼 If you’re building something or feel the pull to start… you’ll probably feel at home here.
South Africa
Cape Town
Marketing & Advertising
Strategic Brand Consulting, New Business Development, Account Management, Creative Problem Solving, Search Engine Optimization (SEO), Strategic Marketing Management, Brand Strategy, Team Building, Brand Management, Communication, Digital Media, Channel Strategy, Campaigns, Online Marketing, Campaign Development, Advertising, trendsetter, futuristic, Business Strategy, Marketing Strategy
Experience

Creative Strategist
South Africa
Experienced in providing freelance marketing and design services, I have assisted local businesses in optimising their social media strategy, logo designs, rebranding, and content creation. Notably, my design work for a small wine business contributed to a 37% increase in sales in 2022. Additionally, I create logos and content for my own art and clothing business, showcasing my ability to develop and present creative, impactful, and strategic concepts.
Influencer marketer
South africa
With expertise in promoter and influencer marketing, I've interacted with various brands. Notably, my content, including reels with 1.5 to 6 million views, highlights a talent for algorithm success. I've also played a key role in promoting major events across South Africa, such as Bazique Festival and Rocking the Daisies. My approach combines creativity with data-driven insights for effective influencer collaborations and event promotions.

Campaign Coordinator
South Africa
Collaborated with Engage Video Group on a campaign for The Princess Charlene of Monaco Foundation, aimed at expanding its reach and impact. My role centred on forging strategic partnerships with lifesaving clubs and water sports organisations across Australia, the USA, and New Zealand. I utilised diverse communication styles across multiple platforms to drive engagement. This experience enabled me to support a meaningful cause while refining my expertise in outreach and effective communication.

Vice Chair
Stellenbosch, Western Cape, South Africa
As Vice-Chairperson of the University of Stellenbosch Consulting Society, I played a pivotal role fostering relationships with partnering companies, organising impactful events and demonstrating effective communication skills. I also worked with diverse teams to solve management case studies, spanning investment strategies to innovative market entry. In 2022, I excelled in BCG, OIM, and Singular case competitions, achieving 1st place and showcasing strategic thinking and problem-solving abilities.

Class representative
South Africa
As class representative I was responsible to act as a channel of communication between class colleagues and the lecturer by: making additional suggestions, providing a point of contact on general matters and asking for additional information from the lecturer
Michelle Labuschagne 's Contact Information
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