Michelle G.

Board Member @ Dented Brick Distillery

About

Senior marketing and brand professional managing portfolios valued up to $500MM in health & beauty, food, durables and services. Proven ability to grow base business while creating and launching new products Strong brand positioning skills, global equity management, digital strategy and advertising development. Highly effective at cultivating talent.

Country

United States

City

Salt Lake City Metropolitan Area

Industry

Marketing & Advertising

Skill

Market Research, Positioning, Advertising, Marketing, Management, Product Launch, Customer Insight, Marketing Management, Market Planning, Integrated Marketing, Marketing Research, Brand Management, Business Planning, Marketing Strategy, Competitive Analysis, Strategy, Brand Development, Leadership, Digital Strategy, Product Marketing

Experience

Board Member

Dented Brick Distillery

2020-6 - Present · 6 yrs 4 mos

Salt Lake City Metropolitan Area

Owner

Diggity Dog Resort

2014-12 - Present · 11 yrs 10 mos

Salt Lake City

Doggie day care, boarding and grooming facility in downtown Salt Lake providing care for people who truly love their pets.

Director of Marketing

Ballet West

2012 - 2014 · 2 yrs

VP/Director of Marketing

Freudenberg Home and Cleaning Solutions

2010-6 - 2012-10 · 2 yrs 5 mos

Develop aggressive business plans to shift organization from manufacturing-driven operation to a global, consumer-centric organization. Initiate and analyze market research to build brand equity. Create new digital platforms including social media and web presence. Manage consumer promotions, advertising and PR agencies. Lead the development of sponsorships and strategic partnerships, effective advertising creative, media planning and promotional strategies. Provide business analyses to strengthen marketing programs. Develop strategic selling stories for sales force. Manage multi-million dollar budgets.

General Manager, Marketing & Customer programs

Chicago Transit Authority

2009-1 - 2010-7 · 1 yr 7 mos

Responsible for developing and implementing marketing and growth initiatives that lead to significant increases in ridership and revenue at the CTA. Lead strategic branding efforts to improve public perception of CTA. Design and execute market research and develop metrics to track impact of marketing programs.