Michelle Farrow

Head of the Inflammation team surrounding unbranded social post content creation and brand strategy. Produce content for a leading biotech company while working alongside media agencies. Content includes organic and paid social campaigns related to disease key events, congresses/conferences, and awareness days. Lead social strategy discussions and implementation for annual and quarterly planning. Have one direct report.

Social Listening - utilize internal tool to develop brand campaigns that reflect social conversations. Implement social listening data into pitches and strategies to show the importance of having a social presence for pharma brands and how we can make that idea come to fruition. We also utilize social listening to monitor conversations happening for a specific brand or symptom, which that data can be used for social strategy. Social Strategy - work with team members to create strategy decks for pitches, monthly/quarterly reports, and any social updates happening within the pharma space

Community management - monitor comments on pharma brand’s social media pages, particularly Facebook. Develop social media monthly briefs for post creation and work with the creative team for content creation according to engagement rates on active ads/posts.

Executive Assistant to head real estate agent: Assist with contract to close paperwork, social media content creation and management, tangible marketing creation, project management, team building

Work with the local gov. sector to produce marketing materials such as email campaigns and video animation for prospective clients. Update the Farragut website as needed - innovate new ideas on pages, sections, and additions that entice prospective clients to click though our site. Monitor Google Analytics to measure success from ads and changes made to the website.

Take over HVAC marketing initiatives. Update website through web design and content. Create staff and blog pages to regularly update. Schedule regimented social media campaigns with graphic designs which include call-to-action content. Set up interviews to grow the All American team.