michelle cunningham

junior brand manager malta, guinness

About

Strategically focused and creative ASSISTANT BRAND MANAGER with over 5 years of success in the marketing of fast moving consumer goods. Achieved short and long-term objectives and strategies to influence business growth and market captaincy through strategic planning, research and special projects in support of the company’s goals. Objective, collaborative and transformational leader with high integrity and business acumen that leads and develops external agencies and cross-functional teams to exceed performance expectations and produce extraordinary results. Proven ability to analyze market dynamics, consumer insights, customer demands and competitor activities, and position a company’s product offerings to take advantage of niche markets and emerging opportunities. Brings fiscal acumen to operate JA$415 million marketing budget. Decisive strategist with a talent for synthesizing strategic plans that tap into new markets, solidify partnerships and pave the way for sustained revenue growth.

Country

jamaica

City

jamaica

Industry

marketing and advertising

Skill

marketing communications, advertising, marketing, event planning, management, direct marketing, online marketing, marketing strategy, online advertising, integrated marketing, marketing management, social media marketing, events coordination, managing events, event management, radio production, budgeting, client relations, social media

Experience

administrator officer

marketing strategy

2007-6 - 2007-8 · 3 mos

promotions representative

from thought to finish

2006-6 - 2006-8 · 3 mos

marketing executive

communications & business solutions

2008-6 - 2014-1 · 5 yrs 8 mos

junior brand manager malta, guinness

2019-1 - Present · 7 yrs 9 mos

marketing executive

mc&associates

2014-1 - 2016-1 · 2 yrs 1 mo

assistant brand manager red stripe beer

heineken

2016-1 - Present · 10 yrs 9 mos

Education

st. andrew high school for girls

mona school of business & management

marketing

2011-1 - 2013-1 · 2 yrs 1 mo

Pursued a Masters in Business Administration Degree with a concentration in Marketing and received a distinction. I was also elected class representative.

university of the west indies, mona

marketing

2005-1 - 2008-1 · 3 yrs 1 mo

I studied business management and received a First Class Honours Degree in Management Studies with a concentration in Marketing. Activities and Societies: I was a member of the University Dance Society as well as I served on the executive as treasurer during my final year.