Michelle Beaumont-Whibley

B2B Marketing & Growth Leader @ Loadmass

About

With over fifteen years of experience in business management, marketing and brand positioning, I help businesses achieve, grow, and develop through clever and intuitive marketing and systems. As the Marketing Manager at Airtec SmartOBM and Airtec Corporation, I led and managed all aspects of marketing, from visual design and development, to digital marketing, strategy, ambassador and general management. Driven by a passion for customer experience strategy and design, I focus on mapping and delivering impactful, end-to-end customer journeys. Some of my achievements during my tenure: - Launched a new national brand and product range - Web and CRM development - Developed integrated marketing strategy across digital, trade and events - Represented company at major transport industry trade shows nationally - Managed marketing operations and a direct report - Supported lead generation and customer acquisition strategies I have a strong background in consulting and training small and medium-sized businesses across various sectors, including NGOs, start-ups, and corporates. I have multiple certifications from Mailchimp and Google, and a vast knowledge of marketing and production software tools. I am passionate, dedicated, and inspiring, with a no job is too small attitude. I enjoy creating and implementing SOPs, selecting and using suitable SAAS options, and empowering myself and others to make the most out of the available resources.

Country

Australia

City

Sunshine Coast

Industry

Management Consulting

Skill

HubSpot Sales Hub, HubSpot Marketing Hub, Odoo ERP Implementation, Customer Experience Consulting, Manager, Growth Strategies, E-Commerce Consulting, Sales and Marketing, Marketing Operations, Media Strategy, Customer Experience Management, Training and Development (HR), E-commerce Optimization, Marketing Automation, Strategy, Teamwork, B2B Marketing Strategy, Customer Experience, Accounting, Analytical Skills

Experience

B2B Marketing & Growth Leader

Loadmass

2026-4 - Present · 6 mos

Sunshine Coast, Queensland, Australia

Freelance - 3 month interim contract. Commercially focused marketing and growth leader with experience launching brands, building sales pipelines and supporting national trade sales across the Australian transport and luxury brand sectors.

Business Office Manager (after hours support)

Cote Decorating

2026-3 - Present · 7 mos

Sunshine Coast, Queensland, Australia

I’m excited to step into a new role within our new start-up family-run painting and decorating business, where I’ll be leading the marketing, customer experience, and business operations as we build and scale on a part-time basis. With a background in marketing, digital enablement, and customer experience, my focus is on creating a strong, customer-first brand while implementing the systems, processes, and structure needed to support sustainable growth. From overseeing operations, accounts, and HR through to driving brand strategy and lead generation, I’m passionate about building a business that not only delivers exceptional workmanship, but also an outstanding client experience from start to finish. I’m also currently retraining in colour consultancy — an area I’m genuinely passionate about — which will allow us to offer added value to our clients through thoughtful, tailored colour and design guidance. This new chapter is about combining Glen’s 30+ years of trade expertise with a modern, strategic approach to business. Looking forward to what’s ahead as we bring this vision to life.

Marketing Manager

Airtec SmartOBM

2024-5 - 2026-3 · 1 yr 11 mos

Australia

Marketing Manager & Product Development of SAAS related product.

Marketing Manager

Airtec Corporation (Australia)

2024-5 - 2026-3 · 1 yr 11 mos

Sunshine Coast, Queensland, Australia

All marketing related tasks simultaneously while managing Airtec SmartOBM.

Marketing Manager

ZONE RV

2023-10 - 2024-4 · 7 mos

Sunshine Coast, Queensland, Australia

Marketing Manager

Freedom Lifestyle Villages

2023-1 - 2023-12 · 1 yr

Tauranga, Bay of Plenty, New Zealand

Marketing Director

Mix Marketing Ltd

2019-9 - 2023-6 · 3 yrs 10 mos

Tauranga, Bay of Plenty, New Zealand

Providing consulting and training to small and medium sized businesses across all marketing channels. Develop a marketing plan that gets results. Empower yourself and or key staff members, ensuring your business makes the most out of the tools that are available.

Director and Business Consultant

Nettl NZ

2016-4 - 2019-9 · 3 yrs 6 mos

Tauranga

We make beautiful responsive websites, we also do; Design, Marketing, Brand Styling, Printing, Exhibition, Signage, Promotional Products...

Marketing Manager

Altex Coatings Ltd

2014-1 - 2016-4 · 2 yrs 4 mos

Tauranga

The Marketing Functionality for Altex Coatings = Advertising, Social Media, Brand Development, Brand Standards, Social Media, Trade Shows & Expos, Promotional Products, Print Management, Web Development

Managing Director

Development Painters/Propaint

2012-6 - 2014-6 · 2 yrs 1 mo

Tauranga, Bay of Plenty, New Zealand

As the Managing Director of our family Painting and Decorating Business my role and key responsibilities were vast. From Accounts, HR, Sales & Marketing to supporting my husband and team onsite with preparation and colour consultation.