Michelle Aanenson

Serve as the primary relationship owner for a portfolio of ~25 personal injury and mass torts law firms (~$2.65M ARR), driving adoption and retention from Supio's AI-powered legal platform. Manage customers ranging from early-stage onboarding to complex, high-value renewals. ◼ Lead in-person client visits and customized onboarding sessions for law firm teams nationwide, delivering paralegal and attorney training on Supio's AI Assistant, Draft by Example, and verified medical timelines - consistently turning new users into confident, enthusiastic advocates ◼ Manage at-risk accounts through proactive escalation and cross-functional coordination across engineering, support, finance, and product teams - including identifying and resolving critical integration gaps to protect retention and uncover expansion opportunities ◼ Cultivate deep multi-threaded relationships at the firm owner, attorney, paralegal, and case manager level ◼ Champion Supio's Canadian market by managing several key PI law firms, conducting in-person + virtual meetings across the province, and advocating internally for Canadian-specific workflows and terminology to be added into the Supio platform to enhance UI/UX for Ontario-based users

Hired to manage the company’s most strategic B2B client, Citibank — a $180M financial institution partner with 15-20 regular stakeholders. Citibank leverages Rocket Travel’s white-label technology to power its credit card loyalty travel website. Points may be redeemed on hotel, flight, car rental and attraction bookings. ◼ Led quarterly business reviews (in person and/or virtual) to enhance partnership alignment and implemented monthly C-suite data presentations showcasing performance metrics to drive data-backed objectives forward ◼ Identified underperforming credit card type representing 52% of all off-portal travel spend ($3.6B) but under 1% spend on partner’s site; helped deploy three various marketing promotions to target customer acquisition from Q4 2023 - Q4 2024, which resulted in hotel booking volume +87% and revenue +60% year-over-year for credit card; advocated to enable key missing car rental inventory that led to +39% in car sales post-launch ◼ Took partner feedback seriously to increase quality of call center customer interactions and co-developed a customer experience improvement plan; partnered with customer service, product and tech to ensure action items were prioritized correctly and communicated progress regularly to partner through bi-weekly syncs; within four months, Agent Net Promoter Score increased from -11 to +31 and CSAT from +53 to +76 ◼ Facilitated weekly internal syncs with cross-functional colleagues (product, tech, marketing, analytics, legal, customer service) to strengthen clarity on priorities, blockers, and key updates relevant to attending audience ◼ Coordinated regulatory compliance assessments and partner audits, aligning teams (security, tech, legal) to deliver contractual inputs ahead of deadlines, negotiated delivery timelines with partner stakeholders, and ensured alignment with agreement terms to mitigate risk and protect commercial integrity

Managed a $1.3B highly-regulated EMEA portfolio consisting of nine travel clients within the cruise, airline, bus tour, OTA, and loyalty sectors. Merchants partnered with Worldpay for acquiring and payment gateway services. ◼ Harnessed skills to manage international clients ◼ Advocated for interchange cost saving initiatives to save clients and Worldpay ~$500K amidst the COVID-19 climate; enabled annual cost saving of $430K for cruise partner by switching to Worldpay’s payment gateway ◼ Exceeded H1 2022 quota by +14% and achieved 157% of share of wallet target through new income deals ◼ Salvaged relationships with four accounts disappointed by previous account management experience ◼ Led two global RFPs and managed full proposal submissions, contract renegotiations and fee structure analysis to align with evolving regulatory and interchange frameworks ◼ Mentored two colleagues young in careers

Promoted after 14 months to manage an $80M portfolio of seven accounts in loyalty, retail, OTA, corporate, and membership segments that re-market hotel inventory through Expedia Partner Solutions’ B2B white-label API. ◼ Grew portfolio by +15% year-over-year and exceeded quota every quarter in 2019: ▪Q1: 124% ▪Q2: 108% ▪Q3: 116% ▪Q4: 106% ◼ Uncovered pain points and executed growth efforts based on solution alignment and case studies ◼ Developed strong relationships with clients and internal teams to drive revenue ◼ Monitored performance and provided ongoing reporting; hosted in-person QBRs Chosen in March 2019 to co-lead a global culture-building team within Expedia Partner Solutions (~900 employees), driving initiatives that aligned with Expedia’s DEI objectives to strengthen employee engagement and well-being. ◼ Led global team of 20 to execute six projects promoting career development, recognition, and networking ◼ Piloted internal blog highlighting employees bi-weekly to celebrate the power of story and create connection

Managed a $20M portfolio of 20 partnerships. ◼ Re-engaged an inactive account by identifying and cultivating strong relationship with previously overlooked key decision-maker; secured a new partnership with their primary business venture (97% of total revenue) by integrating Expedia’s white-label API to broaden hotel inventory, significantly expanding share of wallet ◼ Recommended ideas to boost conversion on partners’ travel platforms via website walkthroughs with Expedia’s dedicated UI/UX experts ◼ Prioritized time management per account based on growth potential, engagement, and technical competency

Account Executive – Church Fuel: Developed scripts, email templates, competitive matrix, cadences and objection handling techniques for client of Red Letter. ◼ Made 50+ calls daily to potential customers sharing how a Church Fuel One membership leads to a healthy growing ministry ◼ Hit 133% of quota in first month ◼ 31% closed booking to pitch ratio Sales Development Representative – Cin7: Shared value of a cloud-based connected inventory solution to Chief Operating Officers in fashion, food and wine distribution, flooring and furniture industries. ◼ Fed 114 qualified leads over three months to account executives’ pipelines ◼ Became proficient in Salesforce and Hubspot CRM systems

Made 90+ outbound calls to church organizations daily informing them of Pushpay's mobile and online giving solution for their congregation's tithes and offerings. Reiterated value of digital engagement strategy to schedule demonstration appointments with decision makers. ◼ 49% success ratio of right interested person to totally qualified opportunity ◼ Achieved 136% of quota in February ◼ Promoted to Enterprise SDR after six months ◼ Fostered lead generation skills in enterprise role

◼ Prepared and executed proposal to QFC regional manager showing incremental value of promoting Gatorade ($181/wk) v. PowerAde ($24/wk) ◼ Established 32oz Gatorade display on grocery store grid, 8-pack summer promo, and continuous 32oz pallet using Seahawks’ incentives ◼ Grew Gatorade sales storewide by 300% ◼ Gained consumer-product industry insight from mentors throughout internship