michelene maguire

chief executive officer

About

If you are an executive for a technology or professional services company and you need a steady stream of qualified leads, then I can help. I take complicated conceptual ideas and turn them into marketing assets by creating programs that generate leads. My specialty is creating and producing content that engages your audience with you or your product. My tools are marketing automation (MAP), Content Management systems (CMS), and social platforms like LinkedIn. However, you should know that I'm technology agnostic. I don't particularly care about the tool (Eloqua, Marketo, Hubspot, InfusionSoft and even Active Campaign are all good). It is just the vehicle that gets you where you are going. I do care about measurable returns which ultimately means more leads in your funnel. Specialties: ► Demand generation ► Qualified sales leads ► Marketing strategy ► Content marketing ► Inbound marketing ► Automated marketing ► Sales enablement ► Engage visitor traffic ► Convert leads ► Close customers ► Web marketing ► Digital content ► Sales funnel

Country

south africa

City

johannesburg

Industry

marketing and advertising

Skill

marketing strategy, business development, lead generation, marketing communications, marketing, product marketing, strategy, management, erp, crm, strategic planning, leadership, b2b marketing, online marketing, marketing management, enterprise software, solution selling, strategic partnerships, b2b, digital marketing, demand generation, email marketing, professional services, social media marketing, sales process, new business development, salesforce.com, account management, saas, consulting, campaign development, sales management, direct marketing, go to market strategy, seo, marketing automation, competitive analysis, web presence, online advertising, multi channel marketing, creative writing, content strategy, management consulting, public relations, campaigns, microsoft crm, grant writing, proposal writing, creative non fiction, non fiction writer

Experience

director of marketing

industrybuilt software

2007-9 - 2011-9 · 4 yrs 1 mo

adjunct professor, school of communications, media and art and design

centennial college school of business

2016-1 - 2018-1 · 2 yrs 1 mo

marketing specialist

nrx

2000-1 - 2003-1 · 3 yrs 1 mo

vice president marketing

industrybuilt software

2011-9 - 2015-9 · 4 yrs 1 mo

product marketing specialist

geosoft inc.

2003-5 - 2007-8 · 4 yrs 4 mos

chief executive officer

maguire marketing group

2016-6 - Present · 10 yrs 3 mos

Clients that work with Maguire Marketing Group ultimately want more customers. We excel at working with B2B and Professional Service companies. Whether you provide a product or a service, we create marketing that generates leads. Our specialty is in producing content that compels your audience to further engagement. We know how to segment, target customers, and build a strategy that gets the maximum return on your marketing investment. We know it because we have done it many times. Whether you need support with changing the direction of your Marketing, support building a new team, or support creating the type of content that demands attention from your prospects, we are ready to get you where you want to go.