Michèle Gagnon

Working in close collaboration with the Sales & Marketing teams, I am responsible for developing and implementing impactful customer engagement initiatives to strategically position biosimilars, generics, and complex Gx products in the Canadian retail market. Known for my collaborative spirit, strategic mindset, and results-driven approach, I transform vision into action and build lasting value for clients and partners. I lead strategic programs that: • Grow market share, sales, and ROI • Expand Sandoz’s footprint through innovative business solution programs • Refine go-to-market strategies and promotional models • Optimize product portfolio performance and lifecycle management

Driving TELUS Health’s recognition as a thought leader in Digital Health through strategic storytelling across all market segments—health professionals, employers, insurers, allied professionals, government, and the public. Led corporate marketing communications, editorial planning, and PR collaboration to elevate brand visibility. Ensured brand consistency and compliance through close collaboration with cross-functional teams. Special project: contributed to the strategic communications and integration efforts surrounding the acquisition of Lifeworks, supporting brand alignment and market positioning during a major transformation.

Led strategic positioning of the company as a key player in medical imaging and healthcare IT, achieving over 25% growth in five years. Oversaw national health sector initiatives and supported business expansion through mergers and acquisitions. Managed a team of 5 medical imaging specialists across marketing, communications, and digital strategy to drive brand visibility and commercial success. Played a key role in launching imaging solutions and service programs, while ensuring consistent messaging across internal and external channels. Received multiple industry recognitions and contributed to high-profile events and partnerships that strengthened market reputation.

Commercialization & Marketing – Start-Up Initiative at Sivem Pharmaceuticals Successfully launched and led a start-up division introducing a new line of generic medications for McKesson Canada-affiliated pharmacies. • Developed and executed the full commercialization strategy • Managed a cross-functional team of 5 to 7 from sales and marketing to support rapid growth and operational excellence • Introduced and marketed over 85 generic Rx molecules • Surpassed all performance targets • Built a strong market presence and brand identity

International marketing leader in Natural Health Products (NPN, OTC, Food), overseeing strategic and operational initiatives for 7 brands and 350+ products including A.Vogel, Natur, Herbamare and Herbatint. Led the implementation of marketing programs aligned with new Canadian NPN regulations, developed national strategic plans, and maintained strong business ties with international stakeholders, including the Swiss head office. Provided expert guidance on market strategy, driving brand growth and regulatory adaptation across local and global markets.

Led the successful repositioning of NeoStrata in Canada, including new branding, packaging, and product launches. Implemented Rx programs for HQ and Cliniderm targeting pharmacists. Managed cross-functional communication across medical, retail, and cosmetic channels. Identified key market opportunities and developed new consumer concepts. Surpassed business targets—NeoStrata became Canada’s #1 anti-aging brand (Nielsen, 2008).

Led B2B and B2C marketing programs for RoC and Evian. Successfully launched Bioderma in Canada—ranked #1 in Quebec pharmacies in its first year. Executed marketing strategies for 12+ cosmetic and fragrance brands. Managed ASP budgets (forecasting, promotions, cost analysis). Developed a supplier partnership program in China, achieving 37% cost savings on promotional items.