Michele Bergh, MBA

We work with medical professionals – doctors, surgery centers, and hospitals to create marketing programs that drive real results – bring in more patients, grow your business and increase your revenue. We specialize in the newest digital marketing techniques and provide a strategic and targeted approach to marketing. We’ve been doing this for over 20 years – working with hundreds of doctors across a multitude of specialties. When you are looking for a marketing group that understands the unique challenges of healthcare – look no further. Whether your objective is to build a solid marketing foundation, grow your patient volume, build your brand and reputation, or save hundreds of thousands of dollars by reorganizing your marketing department to eliminate waste and concentrate on marketing that delivers results – We can help. Skipping Stones has worked with doctors and healthcare administrators in clinics, surgery centers and hospitals across the following medical specialties: • Allergy and Immunology • Dermatology • Medical Spa • Cardiology • Radiology and Imaging • Bariatric Surgery • Plastic Surgery • Urgent Care • General Surgery • Orthopedic Surgery • Sports Medicine • Hand Surgery • Foot & Ankle Surgery • Joint Replacement • Transplant • Pulmonary/Sleep • Pediatrics • Physical Therapy • Pain Management • Oncology • Ob/Gyn • Family Medicine • Internal Medicine • ENT • Urology • Wellness • Sports Performance • Massage Therapy • Neurosurgery & Spine • Gastroenterology • Rheumatology • Infectious Disease • Endocrinology & Diabetes Management

● BRAND PLANNING & DESIGN: Created brand identity and develop strategic directives for several medical start-ups (marketing plans, site redesign, digital marketing, print ads). ● REVENUE GROWTH: Produced up to 120% annual sales growth with web redevelopment for photography firm. ● SOCIAL MEDIA STRATEGY: Created and leveraged Facebook presence, You Tube Channel, SEM and SEO; incorporating social media directives for long-term growth.

Enterprise level marketing and business development leader for Panorama Orthopedics & Spine Center. Member of the executive team and responsible for developing and executing strategic marketing plans, managing all aspects of business development and developing market entry strategies for new growth initiatives. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Panorama Orthopedics & Spine Center is a vertically integrated musculoskeletal campus with more than 30 orthopedic and spine surgeons. Members of the National Orthopedic and Spine Alliance and the Western Orthopedic Forum, it is one of the largest and most respected groups of orthopedic and spine surgeons in the United States. At the enterprise level, Panorama operates six large medical centers in the greater Denver metro area, as well as, imaging centers, physical therapy centers, integrative medicine programs and the Panorama Wellness and Sport Institute. In addition, Panorama, in partnership with Centura Health, owns and operates two orthopedic surgery centers and OrthoColorado, a 48 bed orthopedic-specialty hospital.

Strategic marketing leadership for Centura Health's South Denver Hospitals - Porter Adventist Hospital, Parker Adventist Hospital, Littleton Adventist Hospital, Castle Rock Adventist Hospital. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ EXECUTIVE LEADERSHIP: Key member of the Centura Health Strategic Marketing Executive Council, providing strategic direction for marketing, branding, naming conventions, system wide campaigns and Centura Health marketing and communication initiatives. TEAM LEADERSHIP: Conceptualizing, developing, and implementing a strategically driven marketing and communications function across Centura Health’s South Denver Hospitals, physicians, facilities and their respective markets. Providing direction in developing the marketing, branding, and communications strategy to enhance image among key audiences, populations served. Ensuring all initiatives are in collaboration with Centura Health marketing and communications directives and are designed to promote growth. BRANDING: Building brand equity and implementing a branded-house strategy across 15 hospitals, seven senior living communities, health neighborhoods, physician practices and clinics, home care and hospice services, and Flight For Life® Colorado. STRATEGY DEVELOPMENT: Working with Centura Health Physician Group to strategically position services across Colorado and standardize marketing approach across physician practices. Providing executive marketing council and strategic marketing plans for the South Denver Ambulatory Enterprise Steering Committee, launching numerous new medical practices, freestanding ED’s and facilities across the South Denver region. WEB TRANSFORMATION: Key consultant on the Centura Health web team, working to complete a massive web re-branding, consolidation and platform conversion.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ GROWTH: Working with some of the most complex and high profile service lines, such as Transplant, Skull Base Medicine, Regional Head and Neck Oncology, advanced Cardiac Surgery and a premier, world renowned team of joint replacement surgeons, helped to lead Porter Adventist Hospital to 7% growth in gross revenue and helped them to achieve unprecedented surgical volume leading them to surpass 8000 annual surgical cases for the first time in history. LEADERSHIP: Transforming culture, educating leadership and service line directors on measurable marketing strategies and initiatives. Building and leading a marketing team to in-source copywriting, graphic design, social media management, community outreach and web content administration. Roll-out and education on CRM database marketing campaigns. MARKETING EXPERTISE: Provides strategic marketing direction and facilitates tactical implementation of marketing initiatives across twelve hospital service lines and seven medical offices in the Cherry Creek and Washington Park area. BRANDING: Completed a rebranding of all collateral, web-based initiatives and digital communications across all service lines and practices within one year leading to extensive time and cost efficiencies. DIGITAL COMMUNCATIONS: Transformed hospital-wide communications from print to digital - utilizing e-mail communications and newsletters, web sites, app development, social media platforms, text messaging campaigns, blogs, and video.

- Established centers as preeminent facilities in broad geographic area, cultivating brand awareness and delivering lasting impressions through Web promotions, high-touch seminars, community participation, and online presence. - Revitalized marketing function, serving as direct report to Board and CEO holding influential authority and creative license… with commendations for transformational effect on revenue and brand awareness. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ● EXECUTIVE RELATIONS: Regularly built consensus on strategic marketing initiatives among senior management & Board; exerted influence by explaining justification for promotional techniques. Worked closely with CEO and Board to present, justify, and report on viable marketing strategies. ● PROMOTIONAL STRATEGIES: Increased practice revenue up to 30% with center’s first promotions for physicians, setting the standard for provider and center branding. Educated physicians on innovative methods for personalized marketing—resulting in additional doctor requests after running profitable campaigns. ● NEW-CENTER PLANNING & EXECUTION: Drove integrated Carbon Valley campus strategy for 40,000-square-foot building that extended services to area population. Negotiated vendor contracts, created integrated strategy, and took instrumental role in all planning stages. ● WEB PRESENCE: Directed development of massive, 300-page website, generating high-traffic results for provider search and offering unique patient/employee access to secure healthcare information vi electronic health record and registration modules. Designed and launched site in collaboration with cross-functional business teams. ● SPECIALTY PRACTICE MARKETING: Created high-visibility campaign for prominent plastic surgeon: strategic marketing plan for Rejuvenation Center, plus subsequent 2nd office due to overwhelming demand.

GPA - 4.0

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