Michela Lato

Health and Longevity Coach - Find your healthiest most authentic self and live your full potential I help busy corporate moms take control of their health, build lifelong strength, and age powerfully, without unrealistic routines or sacrificing family or work priorities

Helping companies with ad hoc ecommerce consultancy support and interim positions

- Definition and implementation of sales strategy for Kids and high heat launch products for 20 Countries including Canada, Russia, Australia, and Mexico - Focus on improving processes around product launches - Use of data and key metrics to take decision ensuring a reactive approach to selling

- Work closely with e-Commerce Director and DTC team to drive strategy across VANS EMEA websites. - Deliver in-season reporting and in-depth analysis on core merchandising KPI’s including product & category performance, promotional activities and on-site search to drive online merchandising activities. - Define seasonal merchandising calendar which tracks all brand, retail and online activity, and is used by the marketing teams to develop customer acquisition and retention campaigns. - Lead promotional and sales planning by analyzing activities, including long term impact on core KPI’s. - Collaborate with Retail Team to define seasonal merchandising plans/open-to-buy, sharing insight and product performance analysis. - Forecast and buying management partnering with Retail team to make sure product offer is consistent across both channels. - Oversee catalogue management and workflow with US and marketing teams. - Collaborate with Digital Marketing Team to develop creative visual merchandising assets (homepages and banners). - Manage merchandising tools and stay abreast on digital merchandising technology developments. - Manage technical site maintenance and new features development collaborating with operations and project managers.

- In-season reporting and analysis to drive online merchandising activities and inventory turnover - Analyze historical data and current trends to define new collection assortment - Forecast and buying management - Work with Retail department to share weekly, monthly, seasonal results and new collection assortment and identify key styles common to both channels to draft merchandising calendar - Ensure products online are always well displayed and sorted - Lead content and photo acquisition and optimization process - Manage technical site maintenance and new features development with operation and project managers - Manage merchandising tools (search, recommendations, etc) and stay abreast on digital merchandising technology developments