Michel Knoll Soldati

• Product Owner of customer facing chatbot channels (web and WhatsApp) for Brazil, Chile, Colombia and Mexico. • Responsible for defining product MVP and subsequent releases scope. • Defines product roadmap and prioritizes PBIs in the product backlog looking at horizons 1-3. • Tracks and Manages OKR, KPIs and Product Metrics to understand product performance and calibrate roadmap. • Defines go live strategy and communication plan with local marketing teams. • Responsible for all WhatsApp channels governance and registration with Meta. • Main Achievements: - Launched 3 new WhatsApp chatbots in November, 2025

• Retained previous position attributions. • Team supervisor with 1 direct report and multiple vendor reports. • Representative of the local system in an international Product Management work group. • OKR definition and measurement. Main Achievements: - Awarded the 2024 International Operations Award – The Power of Our Transformation for the decommission of a legacy system with complete functionality transfer to my current product at the time, resulting in significant reductions in operational costs. - Implementation of set of APIs enabling core simulation functionalities to OEM platform.

• Product Owner of a lead and simulations tool, used by over 500 Chevrolet dealerships in Brazil. • Prioritizes business areas requests and elaborates release roadmap. • Elicits requirements and develops prototypes/mock ups. • Evaluates business cases of new initiatives. • Promotes the stakeholders’ vision to the development team. • Constructs and executes test cases as well as manages UAT with business team. • Performs process governance and change management. • Controls release budget. • Executes innovation focused market research and benchmarks.

• Product Owner of a Master Data Management tool. • Conducted an LGPD assessment for Compliance/Legal. • Interviewed all business areas alongside supplier to map all of GMF’s data sources. • Delivered gains to CRM before MDM’s go-live by analyzing Customer data quality and its enhancement process. • Worked with IT and vendor to implement the MDM solution according to requirements. • Managed the development and digitalization of a registration form for the Wholesale and Treasury departments. • Currently working on the implementation of two new MDM sources and as the Webform’s Product Owner.

• Product Owner Responsible for two E-commerce platforms focused on B2C and B2B. • Elicited requirements with stakeholders and monitored development with suppliers. • Coordination and testing in the implementation of each new version of the tools. • Platform and business process documentation. • Implementation of an improvement’s development flow. • Definition and configuration of logistics for each participating Point of Sale. • Conducted platform training for dealers’ network.

• System with over 1000 active users. • Development and prioritization of user stories backlog. • Regression testing on enhancement releases. • End-user & technical support training. • Risk and issue tracking. • Tracking progress of projects and deliverables from marketing technology suppliers.

• Test lead in the implementation of Siebel Lead Management in Brazil & 7 South America Countries. • Developed and managed execution of over 900 test cases with 10 business testers. • Worked with stakeholders on the development and approval of user stories. • Daily contact with Dev, DB and Q&A team for bug tracking and fixing. • Business trip to the US to finish test cycle and wrap up project.

• Elicited requirements for various systems being developed for Chevrolet dealers throughout Brazil • Constant contact with the development team of 4 IT suppliers • Created the Requirements Document Template for dealer systems that is still used today • Worked closely with various business areas such as sales, after sales, marketing, product and innovation • Evaluated local dealerships management systems in order to discover any unsatisfied business needs • Responsible for GM Brazil’s internet domain acquisition and administration

• Implemented a global contract process for new local BPO services. • Assessed information security of supplier’s systems. • Overseen the migration of content from local servers to a GM hosting environment.

• Introduced new website security process to the business team. • Controlled the Chevrolet brand websites security and advised business/suppliers of critical vulnerabilities.