michel burla

head of division oils and fats

About

Active in sales and marketing in the life science and food and beverage industry since 1995 with a broad experience in sales, account management, marketing, product launching. Development of innovative solutions in B2B in food and beverage ingredients. Excellent in presentations and mastering many languages as nowadays direct communication is a key for success. Very good leadership skills with credibility and practical implementation of visionary strategies. Specialties: account management, application development, budgeting, business development, change management, customer service, direct marketing, english, finance, french, functional food, general management, german, innovative, italian, key account management, languages, leadership, marketing strategy, marketing, merger and acquisitions, presentation skills, press releases, product management, profit, research, sales, sales training, scientific, strategy

Country

switzerland

City

basel

Industry

food production

Skill

strategy, marketing strategy, key account management, business development, b2b, management, sales management, product management, international sales, marketing, food, sales, account management, product marketing, team management, leadership, change management, budgets, ingredients, budgeting, food and beverage, food science, german, french, business to business

Experience

head of division oils and fats

centravo ag

2019-1 - Present · 7 yrs 9 mos

managing director

hochdorf cereals&ingredients

2013-2 - 2018-12 · 5 yrs 11 mos

Turnaround of segment with 17 Mio CHF turnover and severe losses to profitable situation again. Relaunch of VIOGERM(R) as leading brand in stabilised wheatgerm and crisps. Led two acquisitions to reposition Cereals and Ingredients segment as fully integrated production and service platform for healthy ingredients and snacks based on organic seeds, seed flours, crisps and dried vegetables and fruits. Turnover after 5 years doubled.

manager business support

narimpex

2010-10 - 2013-1 · 2 yrs 4 mos

Responsible for inside sales, order management, telesales and telemarketing and logistics. Business development in Western Europe.

consultant to general manager and sales coach

hochdorf nutrifood

2010-8 - 2010-9 · 2 mos

Sales people coach, analysis of potential for international sales for selected food ingredients, lead generation international accounts.

marketing manager food emea

univar emea

2008-4 - 2010-6 · 2 yrs 3 mos

* Conversion of the country oriented organisation distributing food ingredients towards a * pan-European food industry dedicated team. Establishment of an industry marketing plan * strategically and tactically). Univar Food Ingredients has a turnover of roughly 200 M.

manager

frutarom

1998-11 - 2008-3 · 9 yrs 5 mos

sales and product manager

bio concepts

1995-1 - 1998-10 · 3 yrs 10 mos

* Sales and Product Manager for reagents, instruments and disposables for scientific * research laboratories. Customer acquisition, budget responsibility, PR and marketing for * the products.