michal baranski
marketing and commercial action manager
About
I am robust, seasoned and mature manager with extensive Automotive, Project Management, Business Development and Communications background combined with experience working in various markets in Central and Eastern Europe. I have spent eight years on international assignment: 5 years in Central Eastern Europe Regional Office (Hungary), and 3 years in Opel Headquarter (Germany); traveling extensively between various offices and leading multicultural teams. I have worked with much diversified markets (e.g. CEE region was 25 countries, incl. Russia, Turkey and Poland); and diversified products (Opel, Chevrolet, Saab and NAV). I held two Master of Science degrees, in Psychology and in Management & Marketing and got Executive MBA on jointed program of University Illinois at Urbana Champaign & University of Warsaw. I am dedicated long distance / ultra trail runner.
poland
warsaw
automotive
sales operations, forecasting, automotive, vehicles, sales management, management, marketing communications, pricing, crm, team building, negotiation, marketing, team leadership, market planning, training, sales, market analysis, market research, automobile, automotive aftermarket, analysis, retail, p&l management, sales presentations, aftersales, business planning, presentations, long distance running, planowanie biznesowe, negocjacje, strategia biznesowa, strategia marketingowa, zarządzanie sprzedażą, search engine optimization, digital marketing experience, business english, builds relationships, search engine marketing
Experience
sales and marketing manager new markets and baltics
general motors
sales and marketing manager ukraine
general motors
Overall responsibility for Sales and Marketing for all GM products in Ukraine (including competitive product offer, products price positioning, incentive campaigns and marketing communications). Execute marketing communication and promotion plans, assist planning and execution of local special PR events, Motor Show etc.
p and a sales and marketing manager
general motors
Define sales and marketing strategy with multi brand (Opel, Chevrolet, Saab), and nationwide responsibility, define sales goals and tactical actions, manage parts and accessories country budget (P&L), manage departmental team (field forces and office based marketing specialists group)
metropolitan district sales manager
general motors
human resources and training coordinator
ford distribution
Development of training needs analysis and recommended developmental moves for individuals within Ford; mange appraisal process and career planning for Ford employees, interviewing applicant
researcher in department of marketing research
cbos the public opinion research centre
marketing and commercial action manager
psa peugeot citroën
manager southeast europe sales operations - european sales operations
opel
Manage SEE Distribution & Logistic. Manage vehicle stock and wholesales. Support integer and accurate reporting/forecast of SEE markets. Liaise closely with Central Brand Team to maintain & develop marketing offer (common for all SEE).
regional forecasting and sales analysis manager
general motors central and eastern europe
aftersales marketing manager
opel poland
* Main responsibilities: * Define Opel & Chevrolet aftersales marketing strategy, build sales campaigns & develop product offer (sell-in & sell-out) * Set KPI for Parts & Accessories operation in Poland (e.g. authorises repairers’ sales targets) * Define & implement CRM strategy; incl. digital communication / customer relationship tools * Define acctions to retain & regain service customers’; e.g. how to generate more service leads * Manage marketing budget and control spending
trainer and consultant
pdc consensus
Duties: adopting of international programs to Polish conditions & preparing own training’s curriculum, selling and giving training’s Example of training’s: selling techniques, team building, goal setting, conflict resolution, assertiveness, giving presentation, interviewing skills, negotiation techniques, professional communication, professional management, time management
service retail channel manager - european markets
opel
Define KPI’s related to countries operations in aftersales retail channel and coordination of local marketing activities in European markets. Implement one of the key Aftersales Europe program, focused on increasing repairers’ profitability in the service area, increasing workshop utilization, maximize absorption, and improve internal business process.
Education
university of warsaw
university of warsaw
university of illinois at urbana - champaign
university illinois at urbana
university of illinois at urbana - champaign
management
university of warsaw
marketing
university of warsaw
psychology
Activities and Societies: Member of the Polish Psychology Association
michal baranski's Contact Information
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