Michael（Yilin) Z.

As the European Sales Director at 52TOYS, I lead our market expansion and channel development across Europe. With a passion for delivering exceptional collectibles and pop culture products to fans, I am committed to building strong partnerships with distributors, retailers, and local markets to enhance 52TOYS' footprint in this dynamic region. Leveraging my experience in strategic sales and market growth, my goal is to create impactful connections that drive brand visibility, customer loyalty, and sustainable growth. I am always open to exploring new collaboration opportunities to bring 52TOYS’ innovative products closer to European enthusiasts.

Guide and control the direction and progress of foreign trade market sales work; Organize the department to develop a variety of foreign trade sales channels, complete the sales plan, and preside over the negotiation and signing of major foreign trade marketing contracts for the company; Manage foreign trade sales personnel, assist in establishing, supplementing, and developing a foreign trade sales team capable of leading the team to achieve sales targets;

Brand development, brand awareness building and annual plan making . New product Development, keep good communication with wholesalers and customers . Web site UI and traffic growth of website and social media . SG&A costs controlling and management of sales process . Advising new businesses on formation of corporations and business structures and structuring commercial transactions.

Responsible for maintaining and developing KA customers in Western Europe and Australia market, combining with the marketing strategy of company and market conditions, formulating and implementing team sales plan. Responsible for cooperating with KA customers working in the front research and development and sales of domestic product, the import project management system, The sales turnover is 33 million RMB in 2015 Based on the market development and the company's strategic planning, to reach the company's sales target; Management team order execution, payment collection, order statistics, order plan to complete the sales target . Organize the sales staff to collect products overseas market demand information, peer competition, market analysis research; Responsible for building the E-commerce Department Making the Marketing Plan, Production Line, online sales Channel

Be responsible for enhancing relationship with Key Accounts, such as TESCO,AEG Approach the new clients in new market. Responsible for Europe Market and South America Market Prepare Market Study for major market

Enter the America Show and explore the Canada market. Turnover above USD 3 million these 2 years Develop the new RO system business and become the purchase agent of JR of Germany.

Be responsible for explore the new market for construction material and enter the Canton show. Develop the Aluminum Profile market in Australia Explore the East Europe Market for PVC profile