Michael Hogan

Laying the foundations for service design in North America and facilitating service design solutions for Volvo Trucks, Buses, and Mack trucks.

Ensuring XD practitioners deliver outcome oriented impact with tools like The Breakthrough Map, UTSF Doc, and Impact Dynamics.

• Helped lead transformational efforts that increased profitability companywide • Played a leading role in every major brand's strategic repositioning and expression at Glen Raven® • Built and led a diverse team of UX designers, graphic designers, and copywriters • Worked closely with research teams and performed in-person observation studies • Traveled extensively both domestically and internationally bringing ideas to life that have helped Sunbrella® dominate premium segments of outdoor markets while also stealing share of the interior performance category • Led creative, art direction, and brand governance throughout the organization • Worked closely with marketing strategy to develop and co-author briefs • Worked to uncover transformational insights based on research and data • Routinely lead associative-thinking and brainstorming sessions with stakeholders • Interpreted and translated briefs into effective and interesting creative work • Utilized a "people-centric" creative approach to lead both creative work and teams • Drafted processes that aided in the development of products, services, and tools • Routinely communicated and presented creative thinking to executive leadership • Told stories through text, photography, and motion • Led the design and execution of marketing touchpoints–digital, print, and experiential • Developed in-house photo and motion capabilities • Worked to ensure product quality and consistency on multimillion-dollar projects • Responsible for hiring and cultivating talent within the creative team; routinely performed annual reviews and crafted development plans for direct reports • Assisted in developing project workflows, project scheduling, and pipeline management

• Assumed responsibility for the creative team and their development in addition to previous responsibilities as Senior Designer • In 2014, completed over five-hundred projects–leading to the adoption of a companywide project management system that managed hundreds of multidisciplinary projects a year • Rebranded the Glen Raven® corporate organization along with other house brands • Heavily involved in the design and development of many Glen Raven® web properties • Developed digital best practices and standards for internal and external teams, resulting in an efficient digital workflow based on a content-first approach • Became UX certified in Interaction Design–implemented learnings across all aspects of product design, both digital and physical • Performed annual reviews and built tailored development plans for direct reports

• Assumed responsibility for developing all marketing collateral and led creation and production of all product tools as the initial hire of what has become the in-house creative team within marketing • Managed all aspects of conceptualization, strategic thinking, and production • Worked closely with stakeholders to build strong collaborative relationships

Worked with local agencies as a digital resource, bringing web services to firms that had never had digital representation. I also serviced many local small businesses with identities, printed collateral, and marketing plans. • Led transformational shift from designs that purely looked good to experiences that met the users' needs • Designed and developed websites and digital environments • Developed HTML/CSS skills during a time of rapidly changing technologies and languages • Developed strong understanding of Adobe Flash and ActionScript • Built and maintained client relationships • Maintained a small business with successful client relationships

Became a digital resource for Genre Brand Communications where I created various digital media solutions. • Designed and developed websites that integrated current web trends • Worked to create animated short movies aided in the firm’s self-promotion

Worked a brief stint to help lighten the load.

Developed web identity and implemented cms.

Designed and developed sites for organizations like TCDI, Guildford County and Downtown Greensboro, Inc. • Designed various websites and digital environments • Maintained and edited client sites • Gained extensive knowledge of HTML/CSS • Led a transition from table-based design to CSS based websites

First design job where I developed collegiate branding packages, including identities, uniform design, and fully integrated collateral updates. Line Design also worked with many furniture and apparel clients that required on-location photography and extensive offset press work. • Developed collegiate identities and collateral packages like UNCA, CAMPBELL, USC, ECU • Developed extensive production knowledge through offset press checks and color work • Developed best practices for large project and catalog production flows • Assisted in gaining new business and developed client relationships