Michael Viberg Pedersen

Michael Viberg Pedersen

Vice President, Head of Market Development @ European Energy

About

Accomplished people and portfolio leader with proven figure-it-out-itude with solid commercial results and experience from a range of industries, from military officer over diplomat, investment banker and management consultant to commercial leader in international organizations.Result oriented international commercial executive with deep experience in building new areas of operations. I have 20+ years of developed and emerging markets experience, 7 years living in emerging markets and commercial visits to 40+ countries. Specialization is building commercial platforms and successful partnerships in challenging markets through business insight and relationship building. Solid experience with project management, go-to-market approach and strategy, market analysis, key account management and financial modelling.Work profile:Getting things done, figure-it-out-itude, fast pace, working closely with team members and across stakeholders. Target oriented leader, achiever and doer, high drive, result focused, passion, persistence, proactive, analytical and fast execution.Leadership style:Situational, recognizing, delegating, trusting, honest, direct and coaching.P&L responsibility in several positions.I thrive on creating value though my team members, building them and the business. I succeed in both developed and emerging markets by delivering results, understanding partner's needs, existing and new business models and environments to deliver the right solutions and build strong go-to-market models and in-house performance platforms.My background is in leadership and international sales and business development in emerging markets since 2001, having set up operations and subsidiaries in EU, BRIC, CEE, Asia, US, LATAM, MENA and Africa.Personal goals:I am passionate about building commercial platforms and my teams and developing people to reach their full potential.I want to continue developing networks, getting access to otherwise undiscovered closed opportunities. Special focus areas:Building healthy and sustainable partnerships and setups with stakeholder-centricity and efficient execution.People management and leadership, maximizing everybody's potentialOn a private level, I am passionate about everything outdoors. I kayak, hike, camp, climb, dive, hunt and fish whenever I have the opportunity.

Country

Denmark

City

Copenhagen

Industry

Renewables & Environment

Skill

Investment Banking, Project Finance, Renewable Energy Systems, Cross-functional Team Leadership, Commercial Deal Structuring, Public Relations, Energy Industry, Military Leadership, Military Intelligence, Military Training, International M&A, Conflict Management, SteerCo Management, Contract Management, Business Cases, Project Economics & Steering Mechanisms , Stakeholder Analysis, Risk Management & Project Organization, SteerCo Meeting Excellence, Objectives, Planning, Resources, Risks and Economics, Project Portfolio Management, International Business Development

Experience

European Energy

Vice President, Head of Market Development

European Energy

LinkedIn
2025-9 - Present · 1 yr

Copenhagen

Continuing the build-up and build-out of new markets, exploring potentials for opportunities within our core technologies wind, PV, BESS and PTX and hybrid combinations. Creating a platform and internal capacity to screen, acquire/secure and mature new markets and projects. Championing internal project management principles to needs of emerging and immature markets and how the organization engages at various stages, while engaging broadly to ensure alignment. Agile market approach with external partners to drive speed and growth to maintain commercial soundness and profitability. Building strategic partnerships in early stages.

European Energy

Vice President, Head of Project Development SEE Region

European Energy

LinkedIn
2024-3 - 2025-8 · 1 yr 6 mos

Copenhagen, Capital Region of Denmark, Denmark

- Regional responsible for several local and HQ teams for development of renewable energy projects in Southeast Europe (Romania, Bulgaria, Croatia, Montenegro, Czechia and Slovakia. - Managing portfolio and pipeline of 6+GW of onshore wind, PV and BESS hybrid projects. - Regional leadership with responsibility with Country Managers and local teams in the field, building 6 country teams and HQ. - Project evaluation, due diligence, SPA negotiation, divestments, M&A. - Taking renewable energy projects from screening through development to RTB and COD. Projects ranging from 20MW to 500MW+. - Offtake with PPA and CfD structuring to commercialise projects. - Project management with internal and external stakeholders, multidimensional risk assessment, managing resources and processes for complex and hybrid projects within wind power, photovoltaics FT and SAT and BESS/storage. - Power-to-X (P2X/PtX) hydrogen and e-methanol.

European Energy

Director, Head of Project Development, SEE, Latvia & Estonia

European Energy

LinkedIn
2021-3 - 2024-4 · 3 yrs 2 mos

Copenhagen Metropolitan Area

- Regional responsible for several local and HQ teams for development of renewable energy projects in in Southeast Europe and Baltics. - Secured and developed pipeline of 6+GW of onshore wind and PV projects. - Regional leadership with Country Managers and local 5 country teams and HQ. - Full range of project development activities for utility scale renewable energy projects

Royal Danish Defence College

Officer of the Reserve | Captain | Intelligence Officer | East Europe Specialist | leadership

Royal Danish Defence College

LinkedIn
1996-8 - Present · 30 yrs 1 mo

Denmark

- Russian language, military intelligence officer. - Specialty: Russia and Eastern Europe. - Training specialists and officers, individually and as units. - War gaming

Falck

Falck Center Leader Vest, Region Sealand

Falck

LinkedIn
2021-2 - 2021-3 · 2 mos

Sjælland, Danmark

Covid-19 task-force to drive up 9 major Covid-19 test centers and 11 pop-up centers and 50+ mobile teams - Identicifation of suitable locations, hands-on physical set-up, training staff, datamanagement, schedule planning, management of activities and processes. - Direct responsibility for three locations with mobile teams and management og team of 60 with 5 middle managers. - Training of teams, implementation of HSE, correct hygiene and data security, processes and service.

Falck

Team Lead, Falck Covic-19 Testcenter

Falck

LinkedIn
2020-12 - 2021-2 · 3 mos

- Team Lead of 30+ Covid-19 Test Center in Copenhagen - Training staff - Front-line team leadership and management - First line of response to infected

...

Time off to re-orient career | part-time consulting

...

2020-1 - 2020-11 · 11 mos

Copenhagen Area, Capital Region, Denmark

Re-orienting my career from distribution sales towards higher impact roles closer to my heart. Meanwhile networking and doing some advisory work on international sales and operations.

Georg Jensen

Head of International Sales & Travel Retail | Distribution | Luxury | Go-to-market | Commercial

Georg Jensen

LinkedIn
2018-11 - 2019-12 · 1 yr 2 mos

København, Region Hovedstaden, Danmark

Developing, reorganizing and growing Georg Jensen partner driven business in Europe, Asia, Middle East, Africa and LATAM except where GJ operates own subsidiaries. Develop my team and internal organization and cross-functional collaboration to deliver on growth strategy through improved multi-channel sales and key account management on Home interior design, jewelry, watches and silver hollowware masterpieces. Managing sales, logistics, marketing, VM, online, PR and finance operations. Developing travel retail category on inflight, pre-order, airport retail and cruise lines. - Appointed top distributor, grew market by 400%. - Restructured existing distributor, grew region by 300%. - Developed regional distributor, built 5 new mono-branded stores.

International Business Advisor

2018-6 - 2018-10 · 5 mos

Copenhagen Area, Capital Region, Denmark

Advisory services in global markets, various industries, primarily energy (energy efficiency, district heating and renewable)

Provargo A/S - Bar Management System & Hospitality Loss Prevention

Commercial Director | IoT | Cloud | Hospitality | New-Bizz | Marketing | SoMe | Digital | Start-up

Provargo A/S - Bar Management System & Hospitality Loss Prevention

2017-8 - 2018-6 · 11 mos

Copenhagen Area, Capital Region, Denmark

Start-up IoT driven solution to hospitality industry on Cloud platform. Developing direct and indirect sales to distributors and end-customers globally, through new-bizz, CRM, marketing activities and solution sales.

Bang & Olufsen

Head of Sales, Emerging Markets | Luxury retail | Distribution | International Sales | Key accounts

Bang & Olufsen

LinkedIn
2014-3 - 2017-7 · 3 yrs 5 mos

Copenhagen, Denmark

Responsible for commercial activities in Emerging markets. Sales and key account management around distribution network and customers with activities within sales, business development, new-biz, product management, R&D, marketing, finance and service. Market responsibilities have included Australia, South East Asia, India, Pakistan, Central & Eastern Europe, Balkans, Turkey, Middle East and Africa. - Grew sales 50% y-o-y accross markets - Appointed new distributors, opening new markets. - Built 25+ new mono-branded stores - Developed multi-channel sales in new markets.

Danish Industry

Deputy Director | Management Consulting | BRICS | Leadership | Advisory | Go-To-Market

Danish Industry

LinkedIn
2013-11 - 2014-3 · 5 mos

Copenhagen Area, Denmark

Team leadership and management with budget responsibility. Setting direction and priorities and ensuring target achievement through improved performance and focused execution. Delivering management consulting advisory services on international business within light and heavy industry, renewable energy (wind & PV solar), energy efficiency and district heating, retail. Clients: medium to large Danish enterprises. Applying full toolbox to support Danish companies across the World in international business.

Danish Industry

Senior Consultant | BRICS | Go-To-Market | International Sales | B2B | B2C | B2G

Danish Industry

LinkedIn
2009-5 - 2013-11 · 4 yrs 7 mos

Copenhagen Area, Denmark

B2B sales, government relations, partner management, contract negotiation, strategy development and implementation. Management consulting advisory services to Danish enterprises in their international activities within export, sourcing, setting up affiliates and investing abroad. Sales and business development, project management and case implementation, focusing on high growth markets. Delivering management consulting advisory services on international business within light and heavy industry, renewable energy (wind & PV solar), retail.

Danish Industry

Director, RuDanEnergo

Danish Industry

LinkedIn
2011-6 - 2013-8 · 2 yrs 3 mos

Copenhagen Area, Denmark

Developing and managing platform for key stakeholders within energy efficiency in Russia and Denmark to push towards an energy efficient Russia. Through information exchange, knowledge and technology transfer and search for best available technology for Russian energy challenges, this platform connects regulators, businessmen, financing and science.

Viberg Pedersens

Full time dad

Viberg Pedersens

2009-2 - 2009-5 · 4 mos

Copenhagen Area, Denmark

Getting settled with my wife and children in Denmark, after having lived in Russia, Kazakhstan and Tajikistan since 2002.

Education

Copenhagen Business School

Copenhagen Business School

LinkedIn

Economics, marketing, management, corporate communication

1999 - 2002 · 3 yrs

Graduated with honors for final report/analysis on choice of market entry strategy for American billion-dollar company into Russia.

Saint Petersburg State University of Finance and Economics

Saint Petersburg State University of Finance and Economics

LinkedIn

International economics

2001 - 2002 · 1 yr

Michael Viberg Pedersen's Contact Information

Email

******@***.com

Phone

(**) *** ****

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