Michael Sullivan

- Drive profitable and scalable growth for the $135M Meals & Beverage portfolio across Regional East Grocery accounts (Bozzuto’s, Demoulas, Tops, Price Chopper, and Rao’s Independent Distributors), ensuring sustainable share and margin performance. - Support strategic joint business planning and category management, executing DSMP (Distribution, Shelving, Merchandising, Pricing) strategies to expand distribution and strengthen shelf presence across priority categories. - Partner with key customer decision makers and cross-functional teams to align strategies, optimize $24M trade investment, and implement insights-driven solutions that deliver ROI and accelerate category growth. - Lead Regional East Grocery team in forecast accountability and tracking, driving initiatives to reduce variance and improve supply chain accuracy. - Oversee P&L management and talent development, fostering operational excellence and profitability while coaching 2-member team for future leadership roles.

- Partnered with category managers and other key decision makers at CVS Health and recently Dollar General and Lidl to ensure strategic alignment on the Campbell Snacks business, including cookies, crackers, salty snacks and bakery products. - Leveraged category insights to optimize SKU assortment and go-to-market strategies; increasing Pepperidge Farm and Snyder’s Lance shelf space, improving SKU performance and benefiting the categories we operated in. - Managed communication, internal/external alignment and adherence to warehouse and Direct Store Delivery (DSD) distribution models at CVS Health, comprising of nearly 10,000 total points of distribution. - Designed reporting tools for the Drug, Dollar and Value team that ensured consistent messaging and visibility to various timeframes of the planning/shipment cycles, allowing more accurate and actionable forecasts.

- Developed and implemented joint business plans focused on Brand/SKU rationalization, promotional strategy and planograms in lead national account (Babies R Us) as well as key Northeast accounts (C&S Wholesale Grocers, Ahold, Wegmans, Bozzuto’s, Giant Eagle, Shaw’s, Tops, Weis, etc.) in a high growth, entrepreneurial, organic food start up. - Created unique channel and account strategies, focusing on optimizing retailer’s baby food set to meet their shopper type, while adhering to financial guardrails. - Directed a fluid and diverse team of brokers ensuring alignment on tactical execution of displays and merchandising vehicles, as well as customer administrative needs. - Leveraged headquarter cross-functional teams such as Supply Chain, Customer Marketing and Category Management to bolster customer strategies and goals.

- Managed flagship accounts (BJ’s Wholesale Club, Wakefern, Demoulas, Roche Bros., Big Y, Kings, King Kullen, etc.) generating more than $60M in annual revenue across 1,100+ national stores. - Helped develop new revenue stream through the in-house management of Time Home Entertainment and Oxmoor House book product sales. - Acted as category captain in magazine program negotiations and as liaison with Time Inc. Retail, competing publishers and retail clients. - Wrote and facilitated company-wide training programs on retail operations, category management and Microsoft Excel

- Fostered and developed business relationships at four regional chains generating $23M in annual revenue across 460 stores, while ensuring alignment between title, client and retailer goals. - Analyzed market trends and account-specific data to maximize profits at key accounts. - Ensured enhanced service agreement (ESA) was in compliance in more than 575 stores throughout the New England market area.

- Procured merchandise for nearly 600 stores, driving $200M in annual revenue across 11 general merchandise categories. - Managed seasonal and inline programs by creating advertising campaigns and implementing assortment and markdown strategies, driving sell-through rates and overall profitability. - Negotiated funding for weekly and monthly promotions as well as seasonal programs.

- Managed a yearly average of $715M in coupon expense on grocery and non-food departments P&L. - Improved the overall efficiency and accuracy of the financials for the grocery and non-food departments by streamlining the process for reporting special pricing against competition (SPAC). - Created a more effective database for producing financial projections for the grocery and non-food departments.

- Aided in the procurement of entertainment, seasonal, toy and houseware goods. - Streamlined daily, weekly and quarterly financial reporting across the general merchandise department. - Created communication packages for corporate and in-store use, and negotiated with vendors to create profit-driving programs. - Developed and facilitated technical and buying training classes for new and existing assistant buyers.

- Managed daily operations of several retail locations, and directly oversaw front-end, service desk and cash office associates. - Led human resources, customer relations, recruitment and associate development programs.

- Managed front-end operations for the Nantucket, MA, store - one of the company’s highest grossing retail locations. - Oversaw a team of 100+ employees across various job functions and utilized sales forecasts to increase operational efficiencies, drive sales and reduce P&L costs, while ensuring customer satisfaction.

- Procured merchandise for nearly 40 stores, driving more than $6M in annual sales. - Negotiated with vendors to secure cost-effective prices. - Increased efficiencies of the entire buying office through collaborating with internal executives to streamline processes.

Graduated Cum Laude