Michael Shoer

• Spearheaded the establishment of Bourbon Bond Investment Funds, generating attractive returns for investors in the spirits industry. • Collaborate with distillers and brands to source mature bulk spirits, enhancing profitability and market presence. • Cultivated relationships with investors, brand owners and distillers driving global growth opportunities in the distilling and aging American whiskey sectors.

• Co-founded and led the DRINKS PROFESSIONALS NETWORK, fostering a collaborative environment for industry professionals. • Organized and facilitated monthly Zoom roundtables, enhancing networking opportunities for producers, wholesalers, and distributors. • Cultivated a core group of professionals since March 2020, driving engagement and participation from new members.

Driving the evolution of a historic brand with contemporary relevance and the power to lead a growing portfolio of True American Spirits from Kentucky

CWI Ventures was created in 2015 at Atlanta Tech Village as a way to connect start-up founders in residence with CWI’S marketing services and access to angel investors. Today these services are also offered to growth companies, and CWI Ventures LLC has a pending or converted interest in a number of these companies.

Driving results of clients seeking to increase awareness, engagement and relevance of their marketing messaging. We drive social strategies, video promotions and connect the dots to get results. We help brands, franchise operators, business owners with creative video, social and marketing communications. We also help entrepreneurs, lawyers and other professionals--including political candidates--- earn big wins with powerful professional profiles, more engaging social actions and brand story messaging that gets results. Given the critical need for compelling video and breakthrough creative to get leads, gain influence, and close more business by being top of mind and highly relevant, we probably should chat, don't you think? www.calendly.com/michaels

Passionate people sharing ideas and insights in video chats hosted by @michaelshoer. Follow #boomzoom SUBSCRIBE to @boomzoomnet You Tube channel At a time when everyone seems to be a self-proclaimed expert, Boom Zoom seeks to sharing the hard-earned and genuine experience of others as a means to motivate, empower and continually learn and grow.

Reimagined how food, beverage, hospitality, and event industries would ignite sales with functional and decorative manufactured ice products that could be shipped and stored easily. Licensed manufacturing and distribution to ice companies in 12 regional markets Built national brands to create a new category of higher margin products for the industry. Raised 2M in private equity. Brought company to point of acquisition by largest ice company in North America. Key clients included: Caesars Palace/Harrahs, Wynn Las Vegas, Celebrity Cruise Lines, Pernod-Ricard (Absolut, Level Vodka), The Macallan, Levy Restaurants and SYSCO Foods.

Founded company to sell researched and produced television news segments to local affiliate television stations and streaming media clients. Combined vision for company with content and business development skills to reach distribution in 120 markets and achieve strategic business alliance and sale to NBC. (Now operated as @natcomglobal) Syndicated content products include SweepsFeed, Know More, Discoveries & Breakthroughs Inside Science, Quicken TV/Investing in America and Heads Up.

Established independent media and corporate client consulting company to advise on integrated on-air/online content and marketing strategies. Leveraging the web (tvnet com and https://www.linkedin.com/redir/suspicious-page?url=newspronet%2ecom) and early video conferencing, blended with on site coaching and seminar presentations.

Consulting Senior Executive Producer brought in to help television station regain news lead by energizing production, motivating and coaching veteran team of journalists and supervising the day to day newscast production and development. (all while living and commuting from Atlanta!). Station returned to #1 in key time periods by the end of the November ratings period, and retained it through the February ratings period. In the good old days of dominating local television news.

Television news management and production consulting and coaching services. Included early web and interactive content marketing strategies for broadcast clients.

During college I began work in student radio, was hired as news producer for public radio station WBUR, and then worked as radio news producer and reporter at WBCN. Also: Resident Assistant with BU Housing Services. DJ/Emcee for events.