Michael Schuerman

Founder @ SCHUERMAN Advisory

About

Most founders I talk to have the same problem. The business grew past what they can personally operate. They've brought people in. Smart people sometimes. But they either couldn't see all of it or could see it and couldn't run it. That gap is where I work. I get inside the business and run it alongside the founder. Personnel decisions. Revenue partnerships. Org structure. Financial oversight. The work that actually moves it. Not from a deck. Not on a call twice a week. Inside it. Some proof: Zillow, 2019 to 2022. One of fifteen people hired to launch a new business line from scratch. Two cities. No playbook. Within months a colleague and I built a partner training program nobody asked us to build. It went national. By the time I left my team's partners were doing over $5 billion in transaction volume. The business line crossed $300 million in revenue. Nobody asked me to build the thing that made that happen. That's still how I work. ChuckTown Homes, Charleston. Ten agents. We grew them to 90. Four markets. Three states. They went on to become the number two team at Keller Williams nationally. Now at LPT Realty still building. I was there when it was ten agents and a ceiling. Current engagement. 60 agents to 120 in seven months. Six-figure joint venture to the title company in five months. Financial controller replaced. Three revenue partnerships built from zero. Org chart rebuilt. Hiring and termination decisions made. One operator. Everything at once. 20 years. Same job the whole time. If the operation is outpacing you — book the 30-minute call at michaelschuerman.co

Country

United States

City

Atlanta

Industry

Management Consulting

Skill

Leadership, Sales, Public Speaking, Leadership Development, Influential Communicator, Marketing, Advertising, Management, Marketing Strategy, Team Building, Deal Structuring, Sales Operations, Deal Architecture , Growth Operations, Operating Partner, Joint Ventures, P&L Management, Founder-Led Operations, Growth Stage Operations, Business Clarity

Experience

Founder

SCHUERMAN Advisory

2024-2 - Present · 2 yrs 8 mos

Operating Partner to capital groups, owner-operators, and founders. I see the revenue already sitting inside the business, structure the move, and stay in the seat while you capture it. The deal you haven't structured. The JV you haven't built. The wrong person in the seat costing you a quarter a year. That's the work. Receipts: • Founding team member of a $300M ARR business line at Zillow ($2.6B). • Director of Sales Operations at PLACE — Goldman Sachs-backed, $1B valuation. • Built a $20M+ sales org at a fitness company later acquired by L.A. Fitness ($2.1B). • Structured six-figure joint ventures across multiple business lines. • Scaled a client's field sales org from 60 to 120 in seven months. Twenty years operating. Now embedded with the people building what outlasts them.

National Director of Sales Operations

PLACE

2022-6 - 2024-2 · 1 yr 9 mos

$100M Goldman Sachs-backed PropTech startup (Series A, ~$1B valuation). Came in to build the sales operating system from scratch. • Led company-wide HubSpot rollout. Leadership got their first real pipeline and forecast — not a guess. • Designed the partner-referral tracking system that captured 95% of new business. It became the growth engine. • Scaled RevOps to support 300+ partner teams and 3,000 agents nationwide. Replaced "what we think" with "what we know."

Growth Advisor Team Leader I Founding Team Member

Zillow

2019-9 - 2022-5 · 2 yrs 9 mos

United States

Founding member of Zillow's go-to-market team for a new business line. It grew to $300M+ in ARR. • Scaled with the team from 15 to 100+ people across 40+ markets. • Led team of Growth Advisors — the team that sat across from brokerage owners and helped them decide where to bet next. • Built the partner enablement program. Conversion up 15%. • Top 10% as both an individual seller and a people leader. Learned what a nine-figure business actually requires and what breaks first when it gets there.

Sales Leadership & Rev Ops

Previous Career

2005 - 2019 · 14 yrs

Fourteen years before Zillow. Quota-carrying seller → sales leader → RevOps. B2B and B2C. PE/VC-backed startups and scale-stage companies. One exit. • Led sales orgs responsible for $20M+ in annual revenue. • Built and scaled teams from 5 to 50+. • Promoted into leadership early — and kept getting handed the next thing nobody else wanted to fix. The reps that compound: how to read a P&L, when to fire fast, what a comp plan actually rewards, and why most "sales problems" are really decision problems upstream.