Michael Schroder

•      Provide specialist product knowledge and support across Coates' MHE to assist customers in identifying the right solutions for their operational requirements •      Partner with the sales team to deliver technical demonstrations, product presentations, and site consultations •      Support the development and delivery of product training for internal staff and external customers •      Build and maintain strong relationships with key customers, suppliers, and internal stakeholders •      Monitor market trends, competitor activity, and product developments to inform strategic positioning •      Assist with tender responses, quotations, and commercial negotiations by providing accurate product and technical guidance •      Collaborate with national and branch teams to ensure consistent product messaging and customer experience

•      Worked within branch operations to provide solutions to customer requirements •      Sourced short-term rental stock and coordinated customer site relocations, advising on suitable MHE to improve OH&S and productivity •      Coordinated supply of peak-period short-term rentals •      Built customer relationships through solution-focused conversations targeting operator compliance, product damage reduction, and fleet productivity •      Maintained, developed, and grew the existing customer base Demonstrated an extensive product range of lift trucks

•      Managed communication from a product and sales perspective with the Hyundai Forklift factory •      Assisted in setting pricing, exchange rates, and dealer pricing •      Grew and maintained the national dealer network •      Ensured dealers had all relevant, up-to-date information and drove continuous improvement •      Managed supplier agreements and coordinated sales demonstrations and dealer training •      Worked with key stakeholders to ensure smooth dealer interactions Worked through national tenders from pricing, presentation, demonstration, and customer interaction

•      Managed factory relationships with Logisnext (Mitsubishi & Nichiyu) and Heli •      Set pricing for internal staff and wholesale network •      Set wholesale targets and provided ongoing support to achieve them •      Managed key projects including freight and supplier agreements •      Managed procurement of international product and local suppliers, including weekly/monthly stocktakes •      Met monthly with MDs and senior management to outline targets and incentives •      Ensured all imported products met Australian Standards with full documentation •      Worked with National Spare Parts to ensure product line support infrastructure was in place •      Managed the National Sales Administration Team

•      Presented quarterly KPI reports to customers to maintain adequate service levels •      Sourced short-term rental stock and coordinated site relocations with MHE recommendations •      Delivered customer solutions focused on operator compliance, productivity, and optimal commercial outcomes •      Maintained and grew existing customer base, presenting quotations via PowerPoint

•      Delivered fleet solutions within branch operations for key accounts •      Presented quarterly KPI reports and coordinated peak-period short-term rentals •      Promoted Warehouse Solutions and Driver Training alongside equipment sales •      Confidently presented quotations using PowerPoint internally and externally

•      Maintained, developed, and grew existing customer base through cold calling and relationship management •      Demonstrated Crown's extensive product range including Warehouse Solutions and Driver Training •      Completed order files, weekly call logs, and maintained weekly/monthly pipeline •      Assisted in induction and training of new sales staff