Michael Scheepers

Chief Executive Officer @ Portmeirion Group Limited

About

I am the CEO of Portmeirion Group Limited, leading a portfolio of heritage homeware and lifestyle brands including Portmeirion, Spode, Royal Worcester, Nambé, Pimpernel, and Wax Lyrical.My experience spans premium home, consumer goods and international B2B industrial businesses, with a focus on brand development, commercial performance, business transformation and long-term value creation.At Portmeirion Group, my focus is on strengthening our brands, increasing pace and accountability, improving commercial execution and building more sustainable growth across channels, markets and product categories. That means balancing heritage, design, customer relevance and commercial discipline across some of Britain’s most recognised homeware brands.I have held senior commercial, brand and corporate communications roles with international scope, combining experience across family-owned, listed and PE-backed ownership environments. Having lived and worked in the Netherlands, Italy, Switzerland and the UK, I bring an international perspective, cultural fluency and a hands-on leadership style shaped by trust, clarity and accountability.

Country

United Kingdom

City

Greater Stoke-on-Trent Area

Industry

Retail

Skill

Brand Strategy, International Business, Social Enterprise, Digital Strategy, Fundraising, Education, Special Educational Need, Coaching & Mentoring, Stakeholder Management, Event Planning, Cross-functional Team Leadership, Strategic storytelling, Stakeholder Engagement, Board Advisory, Industry Relations, Committee Management, Knowledge Sharing, Consumer Goods, Global Brand Development, Consumer Products

Experience

Chief Executive Officer

Portmeirion Group Limited

2026-5 - Present · 5 mos

CEO of Portmeirion Group PLC, leading the Group’s strategy, performance and long-term development across its portfolio of homeware and lifestyle brands, including Portmeirion, Spode, Royal Worcester, Nambé, Pimpernel, and Wax Lyrical.

Group Brand & Commercial Director

Portmeirion Group Limited

2025-12 - 2026-5 · 6 mos

United Kingdom

Member of Portmeirion Group’s senior leadership team, responsible for leading global ecommerce, own retail, brand marketing, as well as the UK sales division.

Regional CEO (EMEA) & Group EXCO member

Le Creuset

2019-4 - 2025-4 · 6 yrs 1 mo

United Kingdom

Led the commercial and strategic agenda across Europe, the Middle East and India, with earlier responsibility also for Africa.

Group Commercial Director

Le Creuset

2018-3 - 2019-12 · 1 yr 10 mos

Lugano, Canton of Ticino, Switzerland

Group commercial strategy and brand transformation focussed on scalable growth, operational efficiency, market expansion, and innovation-led NPD.

Managing Director Italy (interim)

Le Creuset

2016-11 - 2018-2 · 1 yr 4 mos

Milan

Restructured Le Creuset Italy’s operations by reshaping sales and support teams, refreshing the local Go To Market strategy, and put in place new subsidiary leadership

Group Communications Director

Le Creuset

2016-9 - 2018-2 · 1 yr 6 mos

Lugano, Canton of Ticino, Switzerland

Chief Communications Officer & IR

Cavotec

2015-3 - 2016-8 · 1 yr 6 mos

Ticino, Switzerland

Led internal and external communications, CSR and investor relations, serving as the company spokesperson. Primary point of contact for press, shareholders, and analysts.

Corporate Communications & Investor Relations Officer

Cavotec

2007-4 - 2015-2 · 7 yrs 11 mos

Lugano

Responsible for Cavotec’s Corporate Communications strategy, IR strategy, annual/quarterly reporting, C-Suite public statements, and IPO documents.

Various Marketing & Communications roles of increasing seniority

Cavotec

2002-4 - 2007-3 · 5 yrs

Monza e Brianza

Progressed through several Marketing & Communications roles at Cavotec Group.

Chairman, Communication & Industry Relations Committee

PEMA

2008 - 2016 · 8 yrs

As Committee Chair, I worked with the President to define and refine PEMA’s communications strategy, aligning messaging with industry priorities and member needs. Advised the Board on media relations, stakeholder engagement and industry positioning, and led the editorial process for flagship Information Papers and Technical Bulletins end-to-end.