Michael Ristuccia

Accountable for technology leadership across Tabcorp’s wagering division including digital, mobile apps, web, data, AI, retail systems, trading platforms, CRM, personalisation, data, engineering and cloud modernisation. Key achievements: • Delivered the award-winning TAB App and launched 20+ digital products across two years. • Modernised core wagering and trading platforms, improving scalability, reliability and automation. • Implemented an agile operating model across ~35 squads, strengthening delivery quality, velocity and transparency. • Accelerated adoption of data, AI and personalisation, benefiting customer experience and trading capability. • Migrated dozens of applications to cloud while simplifying and modernising the underlying estate. • Lifted engagement scores by 10+ percentage points, strengthening culture and leadership effectiveness. • Designed and implementing a omni-channel technology ecosystem that incorporates retail, digital and B2B. • Regularly present to the Tabcorp Executives and Board Committees on technology strategy, major transformation programs, delivery progress, risk posture, cyber uplift, platform reliability and investment prioritisation. • Provide structured reporting, risk narratives and strategic recommendations to support governance and decision-making.

Senior executive accountable for Telstra’s consumer digital ecosystem including mobile apps, web platforms, identity, digital service channels, loyalty, MarTech and Salesforce transformation. Led large product, engineering and delivery teams across multiple locations. Key Achievements • Modernised and launched the My Telstra App including the ecommerce and award winning service capability, now used by 5M+ customers. • Led one of the world’s largest Salesforce implementations, transforming retail, call centres and online channels. • Drove architecture and platform modernisation across cloud, identity, customer service and digital channels. • Scaled Telstra Plus to 4M+ members, uplifting loyalty and customer engagement. • Oversaw data, MarTech and Next Best Action capability uplift, improving personalisation and segmentation performance. • Embedded agile delivery across dozens of squads, improving speed-to-market and customer experience. • Successfully implementation of Telstra's 2nd factor Authentication and security identity platform. • Strengthened governance, risk reporting and executive communication for major digital programs. Responsibilities • Leadership of Telstra.com, My Telstra App, identity, live chat, digital service channels and app engineering. • Ownership of digital reliability, performance, customer experience and product roadmaps. • Executive leadership of product owners, designers, engineers, data specialists and delivery teams. • Strategic direction, financial management, risk management and cross-functional alignment. • Delivery management across consumer and all front end Telstra Consumer channels

Senior Program Manager and Product Owner accountable for delivering major digital programs across Telstra’s consumer and field operations. Led cross-functional teams across product, design, engineering and testing to deliver high-impact digital products, service improvements and modern technology-enabled transformation. Key Responsibilities • Full ownership of the Telstra Self-Care 24x7 App and digital servicing roadmap, delivering initiatives across loyalty, billing, customer support and digital experience. • Led large cross-functional teams across product, design, engineering and testing. • Designed and implemented agile delivery approaches that improved sprint cadence and release quality. • Managed the full product lifecycle including customer insight, design thinking, requirements, prioritisation, delivery and go-to-market. • Delivered mobile tools for field technicians enabling job management, diagnostics and cable-fault mapping. • Drove user experience uplift, reliability improvements and continuous optimisation across digital platforms. Key Achievements • Delivered a wide range of digital initiatives from small UX improvements to multi-quarter product and loyalty programs. • Shifted release cycles from quarterly to monthly and often per sprint, improving quality, cadence and value flow. • Achieved 80%+ adoption of mobile field tools within six weeks, eliminating manual processing and reducing operational delays. • Modernised digital workflow and servicing capabilities, improving reliability, performance and customer effort. • Introduced user-led design, data-driven decision making and improved release governance. • Strengthened alignment, culture and delivery discipline across cross-functional squads. • Improved performance and reliability of core digital service platforms supporting millions of customers.

Project Manager responsible for delivering a wide range of digital initiatives that significantly increased Telstra’s online and fully automated transactions from 21% to 50% over three years. Led projects across billing, sales, advertising, digital apps and online service improvements, contributing directly to Telstra’s digital shift. Key Responsibilities • Delivered multi-stream digital and customer experience projects across billing, revenue, sales and online servicing. • Led Telstra’s first Next Best Action program implementation, establishing personalised recommendations within digital service channels. • Coordinated project finances, scheduling, resourcing and delivery governance. • Managed cross-functional delivery teams including Product Owners, Change Managers and production teams. • Oversaw concept development, design, build, testing and promotion through to production launch. Key Achievements • Increased digital and automated transactions from 21% to 50%, lifting efficiency and customer self-service adoption. • Delivered foundational capability for data-driven personalisation through Next Best Action. • Ensured on-time, on-budget project delivery across multiple concurrent initiatives.

Product Owner responsible for delivering large-scale digital programs across APAC for the Luxaflex and Hunter Douglas brand portfolio. Managed multi-site digital ecosystems including brand websites, portals, franchise microsites and ecommerce-supporting features. Key Responsibilities • Led digital product strategy and delivery across 4 brand sites, 3 portals and 75+ franchise microsites. • Managed global and offshore development teams, translating product requirements into technical delivery. • Oversaw UX, content design, analytics, SEO and campaign capability across digital properties. • Modernised digital presence for franchise networks, enabling easier customer acquisition and online engagement. • Managed end-to-end change, including site launches, feature enhancements and digital marketing campaigns. Key Achievements • Transformed a traditional bricks-and-mortar franchise network into a more digitally enabled organisation. • Delivered scalable web and portal architectures used across multiple APAC markets. • Improved performance, conversion and brand consistency across multiple digital touchpoints.

Founded and operated a digital services business delivering websites, apps and online marketing solutions for small–medium businesses. Combined hands-on development, design and customer consulting to help clients grow their online presence. Key Responsibilities • Designed and developed websites, mobile-responsive pages and lightweight apps using modern front-end technologies. • Delivered end-to-end digital solutions including hosting, deployment, CMS setup, SEO, SEM and analytics. • Built custom digital marketing campaigns including social media management, Google Ads and email marketing. • Consulted with clients to translate business needs into technology solutions, improving customer acquisition and digital visibility. • Managed all operational elements including sales, quoting, invoicing and customer support. Key Achievements • Successfully launched a profitable digital services business from scratch. • Delivered full-stack solutions for multiple small businesses, improving customer reach and lead generation. • Developed strong entrepreneurial, commercial, product design and technical delivery skills early in career.

Delivered digital and marketing projects for the peak body supporting real estate professionals across NSW. Worked across web rebuilds, eLearning platforms and targeted 1-to-1 marketing campaigns. Key Responsibilities • Delivered digital website reconstructions and platform upgrades. • Coordinated the development of eLearning and training systems for real estate accreditation. • Managed targeted marketing campaigns including email, digital communications and member engagement. • Supported product owners, developers and designers in delivering new features and enhancements. Key Achievements • Launched improved digital learning tools supporting thousands of real estate professionals. • Increased digital engagement through modernised marketing tools and content delivery.

Supported marketing and customer acquisition activities for one of Australia’s leading print networks. Key Responsibilities • Developed direct mail, email and digital marketing campaigns targeting new and existing customers. • Conducted customer research and produced promotional materials to support sales campaigns. • Tailored communication to align with campaign objectives and customer needs. Key Achievements • Delivered targeted campaigns that strengthened customer engagement and local business reach. • Built foundational marketing, communication and brand development skills.

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