Michael Oren
Senior Vice President Americas @ Dematic
About
Senior commercial executive with 20+ years leading transformations in industrial automation, enterprise services, and technology-enabled B2B businesses. I rebuild how product-led organizations go to market — across sales, delivery, lifecycle services, and pricing — when the product and solution based sales models stall and outcome-based revenue is the next chapter.Most recently as SVP Commercial, North America at Dematic I led a $2.4B commercial organization through GTM transformation, partner ecosystem expansion, and repositioning around flexible automation. Delivered material win-rate improvement and year-end EBIT and revenue growth.Previously I served as EVP, Global Services at Xerox and led a $2.8B global services portfolio. Built and scaled the commercial motion and teams behind new offerings including intelligent capture, customer engagement services, along with the analytics, cloud, and security layers that differentiated managed print in enterprise and SMB. Over the course of my career, I progressed from frontline sales through regional, vertical, and global commercial leadership across North America, EMEA, and APAC transitioning GTM channels from product-led print into managed print and digital services.I remain passionate about solving customer challenges — making sure they’re not just buying strong technology, but high value solutions and services that drive outcomes both commercial teams and customers can stand behind.Grand Rapids, MI · Open to travel and the right leadership opportunityHusband, father of three - Driven by Grit, Discipline, and Faith - Ironman World Championship and Boston Marathon finisher
United States
Grand Rapids
Industrial Automation
Executive Leadership, Robotics, Warehouse Automation, Artificial Intelligence (AI), Machine Learning, Enterprise Software, Channel Strategy, Industrial Automation, Material Handling Equipment, Systems intergration, Revenue Operations, Supply Chain Management, Logistics Management, Commercial Transformation, Go-to-Market Strategy, Digital Strategy, Value Creation, Corporate Sales Management, Marketing, SMP
Experience

Senior Vice President Americas
United States
Global leader in warehouse and supply chain automation - robotics, software, integrated systems, and lifecycle services. A KION Group company. Commercial leader of North America sales, marketing, business development, and operations with full accountability for EBIT outcomes, GTM strategy, customer acquisition costs, cost to serve, and delivery economics across Dematic's $2.4B North America business. Restructured a fragmented commercial organization consolidating six business units into two, created and redesigned lead-to-order process and KPI's, scaled indirect channel partners implementing ROE, and instituted vertical specialization across NA. Through a period of significant transformation, tariff disruption and high interest rates, we grew North America order intake and revenue >30% YoY, overachieved EBIT targets, and lowered customer acquisition costs.

Executive Vice President of Global Services
United States
Led a $2B+ global P&L spanning Managed Print Services and Digital Services, including Customer Experience Services, and Intelligent Process Automation Services. Owned the global services offering portfolio with responsibilities to grow and diversify Xerox revenue. This included commercialization of offerings across technical to financial processes with decision rights over strategy, R&D prioritization, packaging, pricing, partnerships/alliances, and cost to serve - accountable for growing and diversifying Xerox's revenue base. Launched and scaled several digital services offerings to over $100M ARR across EMEA and North America. Led integration of two strategic regional acquisitions (Powerland and Go Inspire) into global services portfolio and offering platforms. Drove this growth by evolving the business from hardware-centric selling motions to software-enabled, services-led commercial models - expanding recurring revenue, improving customer accountability, and aligning offerings more closely to business outcomes across the customer lifecycle.

Vice President Sales - Enterprise Services
United States
Led US services commercial performance and sales operations across a $1B services P&L, including coverage, compensation, pricing, business intelligence, regional marketing, demand generation, and EBITDA improvement. Accountable for performance across ~1,500 clients, with a primary focus on large enterprise services and scaling digital services across SMB. Recognized with CEO Award (Top 1% of leaders) for transformative performance.

Vice President Sales, Digital Transformation Services
United States
Transformed and scaled a digital transformation services organization (specialists, consultants, presales) to diversify U.S. revenue and deliver $380M annual signings (115% of plan), +195% ACV signings growth, and +212% profit growth. President’s Club performance. Nominated to Oracle CX Advisory Board.

Vice President Global and Strategic Accounts
United States
Led 10 managing directors and 400 client-facing delivery staff across 10 international markets. Responsible for $500M in global revenue and domestic profit across globally strategic accounts with HQ based in North America. Established global processes and policies for direct and indirect partner sales that increased cross-sell and upsell attach rates, improved renewal win rates, and revenue retention.

Vice President Enterprise Sales - Central and Eastern US
United States
Restructured a large direct enterprise b2b sales organization across 30 states ($240M revenue) to achieve 100% renewal win rates, significantly reduce turn over, and drive 90+% of the sales organization to achieve above plan performance. • 2017 #1 US Sales VP 127% of plan - 100% direct reports over plan, >90% field achieved over sales revenue plan

Industry Vice President Sales
United States
Led a multi-industry sales organization across High Tech, Retail, Manufacturing, and SLED. Delivered 147% of plan (President’s Club), +11% YoY revenue growth, and +8% margin growth; drove new business signings to 101% of plan.

Early Leadership Roles - Sales, Marketing, Operations & Chief of Staff
Michigan / Midwest / United States
Progressed from frontline sales into sales management and operational leadership roles across Xerox’s enterprise business. Led regional growth and turnaround assignments across the Midwest; served as Chief of Staff/advisor to the SVP of Large Enterprise Operations, supporting operating cadence, cross-functional execution, and strategic initiatives. Built early foundations in segmentation, execution discipline, and customer retention that later scaled into VP/EVP commercial leadership roles. 7 consecutive president club awards (07'-14')
Education
Michael Oren's Contact Information
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