Michael Mooney
Senior Product Marketing Manager @ Nuvoton Technology Corporation America
About
Experienced product marketing and business development leader with a strong background in power electronics and semiconductors. Over the past decade, I’ve helped drive revenue growth, secure key design wins, and lead successful product launches at ON Semiconductor, Alpha & Omega, and Samsung.
United States
San Francisco Bay Area
Semiconductors
market sensing, Executive Level Communication, Trend Analysis, Product Portfolio Management, Customer Engagement, Business Case Development, Sales Trainings, Positioning (Marketing), Strategic Planning, Data-driven Decision Making, Team Leadership, Executive-level Communication, Product Lifecycle Management, Revenue Tracking, Revenue Analysis, Margin Analysis, Cross-functional Team Leadership, Design Win , Market Analysis, Competitive Analysis
Experience

Senior Product Marketing Manager
San Jose, California, United States
- Focused on U.S. power semiconductor market and Tier 1 customer programs - Support design-in / design-win efforts with cross-functional engineering and business teams - Lead new product proposals and development discussions based on customer requirements - Manage roadmap alignment and technical positioning for next-gen devices - Interface with customers and internal teams to close feedback loops and guide priorities
Senior Manager, Product Marketing
Sunnyvale, California, United States
Performance & Revenue Growth - Weekly LV MOSFET Performance Reviews: Led weekly deep dives into low-voltage MOSFET performance, analyzing metrics and identifying action items to drive improvements. Presented findings and strategies to the VP of Marketing. - Revenue & Margin Achievement: Consistently met and exceeded revenue and margin targets for the company’s largest product line, contributing to overall business growth. Market Analysis & Strategic Inputs - Market Analysis (Computing Sector): Conducted thorough market analysis, including Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) evaluations, providing critical insights for strategic decisions. - Trend Analysis & Pricing Strategy: Analyzed market trends in the computing space to guide pricing and allocation decisions, ensuring competitiveness and profitability. Business Performance & Leadership - Cross-functional Leadership: Chaired weekly cross-functional meetings focused on the company's largest customer, aligning marketing, sales, planning, and product teams to meet revenue targets. - Collaboration with Product Line Directors: Worked closely with Product Line Directors to assess business performance in key growth segments, aligning product strategies with market needs. Executive Communication & Strategy - Executive-Level Reporting: Collaborated with senior leadership to craft and refine key messages for presentations to the COO, ensuring alignment between market analysis and company strategy. Operational Efficiency & Pricing Strategy - Operational Efficiency Improvements: Partnered with planning, operations, and product engineering teams to streamline processes and improve efficiency across the low-voltage MOSFET product line. - Pricing Strategy Refinement: Worked with field teams to develop and refine pricing strategies, ensuring alignment with market conditions and revenue targets.
Product Marketing Manager (Greater China)
Sunnyvale, CA
Regional Business Management - Low Voltage MOSFET Business Management: Managed the low-voltage MOSFET portfolio for the Greater China region, overseeing pricing, product lifecycle management, and allocation strategies. - Design-In and Design-Win Tracking: Monitored and tracked design-ins and design-wins for MOSFET products across major customers in the region, ensuring product adoption and customer satisfaction. - Product Discontinuance: Managed the discontinuation of products, ensuring smooth transitions for customers and minimizing disruption in the supply chain. Pricing & Allocation Strategy - Pricing Strategy: Led the development and execution of pricing strategies for the low-voltage MOSFET product line in Greater China, balancing competitiveness and profitability. - Capacity Allocation: Coordinated product allocation during periods of high demand, ensuring critical customers received prioritized support, preventing supply chain disruptions. Product Change Management - PCN (Product Change Notification) Acceptance: Worked closely with customers to ensure smooth acceptance of Product Change Notifications (PCNs), aligning product changes with customer needs and reducing delays in product adoption. Strategic Reporting & Communication - Board of Directors Business Reviews: Prepared and presented end-of-quarter business reviews to Alpha & Omega’s Board of Directors, highlighting regional performance, key wins, and strategic initiatives for the low-voltage MOSFET business.

Product Marketing Manager
Product Marketing & Business Development Product Line Promotion: Promoted dual MOSFET (PowerPhase) products to customers in Taiwan and China. Customer Engagement in Asia: Engaged with customers in Taiwan and China. Bilingual Presentations: Delivered technical presentations in both Chinese and English. Business Case Development: Proposed new MOSFET parts, created a comprehensive business case with a five-year revenue plan, identified key customers and applications, and developed a risk mitigation plan. Cross-functional Coordination: Worked with product engineering, sales, and finance to ensure timely sample releases, cost accuracy, and customer documentation. Market Strategy & Product Launches - Product Roadmap & Strategic Alignment: Managed alignment between product engineering, marketing, and sales on product roadmaps. - Competitive Analysis & Efficiency Simulations: Provided efficiency simulations and conducted sensitivity analyses, comparing ON Semiconductor MOSFETs against competitor products. - Launch Strategy Execution: Created and implemented a launch plan for new MOSFETs, coordinating wafer starts with planning and working closely with key customers for design wins. - Sales Training: Conducted training for sales teams on the low-voltage MOSFET portfolio, particularly around server design for major tech companies like Google and Amazon. Leadership & Cross-functional Management - Portfolio Management: Managed the low-voltage MOSFET portfolio, targeting computing and networking applications, ensuring alignment with product engineering, sales, and regional marketing teams. - Design Win Achievement: Successfully secured design wins by visiting and consulting with ODMs in Taiwan and China. New Product Introduction: Led the introduction of dual asymmetric MOSFETs, managing end-to-end from concept to launch. Long-term Agreements (LTAs): Negotiated LTAs for key customers. Operations & Planning - Wafer Planning: Coordinated wafer starts to support product ramp-up.

Marketing Manager
Samsung Semiconductor Shanghai
Shanghai, China
Business Development - Datacenter and Server ODMs: Managed and developed business relationships with key Internet datacenter customers and server OEMs, driving growth in Samsung's memory solutions product line. Executive-Level Communication - Executive Presentations: Delivered strategic presentations to executives at Samsung’s Korean headquarters, providing insights on local market trends and their impact on global strategy.

Marketing Intern
Samsung Semiconductor Shanghai
Shanghai, China
Market Intelligence & Reporting - Market Sensing: Developed comprehensive market reports on mobile computing and cloud computing trends.

Consultant
Project management, planning, and budgeting - Managed development of a $150K application for the Illinois Department of Public Health. - Led quality assurance during the release of a $400K web application developed for Themis Bar Review. Application supports around 5,000 students preparing for the bar exam each semester. - Reduced maintenance costs for the City of Chicago’s Department of Law by designing a process that converted data from 14 sources into a single repository. Converted 99.9% of data for 15 divisions and 270 attorneys. - Worked with partners including IBM, Microsoft, SAP BusinessObjects, and Mitratech to create and present project proposals and project plans to prospective clients resulting in new projects. Software design, development, testing, and support - Provided technical support to the North Carolina’s Department of Natural Resources prior to the release of a web application that manages over $1.2 billion in grants and bonds. - Implemented solutions for clients including PepsiCo, Borland, JC Taylor, the City of Chicago’s Department of Planning and Development, and PeopleNet enabling enhanced product feature set and enhanced interoperability. - Developed test plans for clients such as ZS Associates. Testing resulted in quick identification of software issues. Mentoring, training, and on-site consulting - Executed enterprise software upgrades at clients including Motorola, DRW Trading, Lucent Technologies (now Alcatel-Lucent), Westell Technologies, Beckman Coulter, Logan Aluminum, and Thomson Grass Valley. - Trained IT staff on best practices at clients including Bank of America, Vertical Communications, and Virtual Bank.

Software Engineer
Motorola
Software Configuration Management - Managed software base for developers at three different Motorola campuses. - Troubleshot build issues and worked with developers to resolve other code-related issues - Implemented auditing process that generates metrics used by management to gauge performance. Software Development - Participated in entire software development process, from requirement review to coding. Worked with international team of software developers to develop telecommunications software. - Developed software tests to verify software functionality.
Education

MBA
* Carried out primary and secondary research on the intelligent transportation industry in China for IBM. Presented recommendations to IBM. * Researched architectural preservation projects in Shanghai and presented findings to Red Town, one of Shanghai’s most well-known creative districts. * Created podcast to promote annual Being Globally Responsible Conference.
Michael Mooney's Contact Information
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