Mike Bird

Apartments.com.au is Australia’s most visited platform dedicated to new homes. We’re the only place consumers can explore every upcoming apartment and townhouse development across the country. On our platforms, a new property development is visited every 9 seconds, making us the go-to destination for Australians discovering their future new home. Our Journey - 2018: Acquired urban.melbourne and merged with First Chance to create Urban.com.au. Delivered audience growth from 10,000 monthly users to 200,000 within two years - 2020: Acquired and integrated Property Observer, one of Australia’s leading real estate news sites, bringing an archive of 35,000+ property articles and tripling the size of our editorial team. - 2025: Rebranded to Apartments.com.au to expand our national reach and become the category defining brand. Launched and established market leadership in AI voice software for Australian property developers to drive post-lead innovation (Conversion Assist). Our Mission To improve the quality of new homes being built in Australia, by empowering buyers with better information and giving developers the most trusted channel to market.

Our mission is to improve the quality of new homes being built in Australia.

Start-up creating AI lead conversion software for the real estate market. First product is an AI agent that converts property leads to appointments at a similar rate as human call centre for 25% of the cost.

The Garden is one of Australia’s most successful independent marketing agencies with offices in Melbourne, Sydney and Auckland.

I co-founded Social Garden in 2013 with George Glover & Andrew Archibald. Today I’m proud to lead an exceptional team of 55 strategy execs, social marketers and marketing automation engineers across Melbourne, Sydney, Brisbane, New York & our distributed teams in SE Asia. At Social Garden we believe marketers have never had a more critical role to play for businesses of all shapes and sizes. We help forward-thinking marketing leaders leverage enterprise marketing automation technology and performance social marketing to scale their revenue and improve their customer's experience. We specialise in the property development and education sectors. Key services include; paid social, search, Australian based phone sales/conversion, content production & distribution, digital design, conversion rate optimization, marketing automation/cloud, CRM design & technical development (specialising in Salesforce.com), systems integration, customer journey design & analytics. Deloitte Tech Fast 50 2016 & 2017 JobAdvisor Top 5 Coolest Employers Snapchat’s 1st Certified Partner In Australia Facebook Certified Partner Salesforce Certified Partner Google Premier Certified Partner Marketo Certified Partner We often work collaboratively with a range of partners (consulting, private equity, creative/agency) to deliver exceptional outcomes for our clients, feel free to get in touch if you want to team up on a project.

YPO is the premier global leadership organization for more than 27,000 chief executives in over 130 countries and the global platform for them to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to inspire business, personal, family and community impact. Today, YPO member-run companies, diversified among industries and types of businesses, employ more than 22 million people globally and generate USD9 trillion in annual revenues.

I’m a member of the ExCo for YPO Melbourne and am responsible for the mentoring program.

Social Garden & Snaplistings now CEO, Erica Sachse, completed the acquisition of Snaplistings in 2018. Snaplistings was founded in 2017 and began its life as a NYC millennial-focused real estate and lifestyle media channel on Snapchat and Instagram TV (IGTV). The firm now provides a lead subscription product to connect home buyers with US property development firms.

Coinformation AI uses advanced machine learning to create proprietary data analysis and insights across the cryptocurrency market. Supporting the founders achieve their goal of helping investors participate successfully in the crypto/blockchain technology market and avoid dud projects.

We acquired online home builder marketplace Homeshelf in December 2023. We are excited to help millions of home buyers and thousands of home builders get better outcomes.

Gummi 2020 is a luxury pet accessories brand run by Nat Asseraf. At Gummi, a deep understanding exists as to how pets quickly become beloved family members - to the extent that an owner and a pet can, in themselves, create a family. Passionate about the way that dogs enhance our human lives, we're here to deliver dogs all of the elements that enhance theirs. Committed to the legacy Gummi hallmarks of durability, quality and fantastic value and imbued with a set of new hallmarks including community, design and pet wellness - our new collection ‘Parkward Bound’ is just the start of the fun we’ll have!