michael fusco

digital marketing specialist - digital hub and brand strategy - oncology

About

Mike is a seasoned digital marketing professional with more than 20 years of online and high technology management experience. He brings consumer brand marketing experiences and growth through technology-based strategy and practice. Mike currently works with Social Media, CRM strategy and digital Web / Email campaign management of leading Consumer and Pharmaceutical brands as Hyundai Motors of America, Mercedes Benz, Sony Electronics, Pfizer, Merck, First Tennessee Bank, CIBA Vision, Anne Klein, Jones New York, Nine West, Easy Spirit, Payless Shoes, and A&E Television Networks. Prior to his current position, Mike held roles ranging from Senior Digital Project Manager, Founder of multi-state E-commerce and Digital Media Startups to Vice President of Online Marketing Financial Services.

Country

united states

City

hollywood

Industry

internet

Skill

digital marketing, crm, email marketing, digital strategy, e commerce, strategy, web analytics, analytics, direct marketing, digital media, account management, marketing, database marketing, project management, marketing management, online marketing, management, multi channel marketing, leadership, product management, integrated marketing, online advertising, customer relationship management, start ups, interactive marketing, vendor management, social media marketing, program management, direct mail, mobile marketing, strategic planning, ms project, campaign management, social media, project managers, b2b, web project management

Experience

digital marketing specialist - digital hub and brand strategy - oncology

bristol-myers squibb

2018-9 - Present · 8 yrs 1 mo

startup co-founder - managing director - digital marketing and e-commerce

motobahn usa

2005-1 - 2007-1 · 2 yrs 1 mo

* Startup Founder * Managing Director, Operations/Digital Marketing * Business Trade / E-Commerce

vice president digital marketing

acs companies

1998-1 - 1999-1 · 1 yr 1 mo

startup founder and principal

granitepeak digital media

1995-1 - 1999-1 · 4 yrs 1 mo

Digital Agency of record for DreamWorks SKG television products.

senior manger, multi-channel integrated marketing â oncology multi-channel digital strategy

novartis

2015-4 - 2018-9 · 3 yrs 6 mos

Consultant and Account Manager - INSYS Group, Inc., a Luxoft Company

senior project manager

transcontinental direct

2003-1 - 2005-1 · 2 yrs 1 mo

senior project manager

jacobs edwards and kelcey

2001-1 - 2003-1 · 2 yrs 1 mo

digital project manager and account manager

harte hanks

2000-1 - 2001-1 · 1 yr 1 mo

senior engineering technician

ibm

1987-1 - 1999-1 · 12 yrs 1 mo

senior business partner - digital marketing consultant - u.s oncology

gsk

2013-4 - 2015-4 · 2 yrs 1 mo

senior database marketing manager

harte-hanks data technologies

2011-7 - 2013-1 · 1 yr 7 mos

* Integrated Digital Marketing and CRM Data Management * Customer Data Integration (CDI). Managed the successful build and delivery and launch of multi-channel 80MM record CDI and CRM Preference Center customer data integration project for Web, Email, E-Commerce, Mobile and DM data sources for a $25 MM client. * Oversee scope, development, testing, delivery, UAT, issue resolution and resource allocation * Directed agencies and vendors in requirements gathering and CRM campaign execution * Managed the international Email / Digital CRM marketing data integration build for Anheuser-Busch InBev * Developed and consumer and professional relationship marketing project plans for use by internal customers throughout the organization.

senior program manager

mrm//mccann

2011-2 - 2011-7 · 6 mos

* Manage project development and project management teams including financials supporting multi-channel digital and print marketing for Bristol-Myers Squibb Orencia brand with market launch experience * Change Management * Responsible for improving the Project Management group practice and processes supporting all clients * Worked with stakeholders to develop campaign briefs and creative guidelines for marketing materials * Work with multiple teams to develop scopes of work and pricing for all Digital and print projects, including Web, TV, Email, Media and Print work

senior digital project manager

harte hanks

2007-1 - 2011-1 · 4 yrs 1 mo

Responsible for leading digital/online marketing programs and Web development projects while overseeing multiple accounts across a portfolio of client businesses; mentoring, training and managing project managers; leading and managing development of business and project strategy; and participating in the operations of the project management department and the interactive discipline. Work in cooperation with Account Management to plan for, and scope projects, and accountable for the quality of the project delivery. Work with the Account Team and Discipline Leads (Creative, Information Architecture, Content Strategy, Digital Strategy, Digital Technology, etc.) to set up project processes and define scope, cost and time parameters. Have significant client contact and responsible for ensuring that deliverables across multiple projects meet time specifications, strategy and quality goals.