Michael Bierbach
Director of Integrated Planning & Media @ Sargento
United States
Green Bay
Apparel & Fashion
Social Media Marketing, Social Media, SEO, Blogging, Web Analytics, Marketing Strategy, SEM, Email Marketing, Conversion Optimization, Media Planning, Project Management, Marketing
Experience
Director of Integrated Planning & Media
Sargento
Plymouth, Wisconsin, United States
Brand Director - Meals
Sargento
Plymouth, Wisconsin, United States
Senior Brand Manager - Slice, Shred & Block Cheese
Sargento
Plymouth, Wisconsin, United States
Brand Manager - Snacks Category Expanding Innovation
General Mills
Minneapolis, Minnesota, United States
Manage a team of 4, lead a cross functional team of 40, & own business strategy for GMI’s snacks catex innovation.
Senior Associate Brand Manager - Totino's
General Mills
Minneapolis, Minnesota, United States
Led Totino’s pizza & pizza rolls general management and business strategy – a $1.1 billion brand.
Senior Associate Brand Manager - Adult Cereal & Granola
General Mills
Minneapolis, Minnesota, United States
Led general management and portfolio strategy for a 7 brand (Wheaties, Fiber One, Total, Raisin Nut Bran, Oatmeal Crisp, Basic 4, Nature Valley Granola), $200 million portfolio spanning 2 categories.
Associate Brand Manager - Walmart Snacks
General Mills
Greater Minneapolis-St. Paul Area
Set, executed, & advocated for plans spanning a $600 million snacks portfolio at Walmart across 4 categories.
Senior Brand Associate - Refrigerated Cookies, Pie, & Innovation
General Mills
Minneapolis, Minnesota, United States
Led $60 million seasonal business & supported the general management of Pillsbury & Annie’s refrigerated portfolio.
Marketing Communications Planner - Betty Crocker
General Mills
Minneapolis, Minnesota, United States
Led development of integrated communications plans across touchpoints (TV, social, digital, audio, PR, shopper, etc.).
SEO/Digital Specialist
Koshkonong LLC.
Madison, Wisconsin
Devised and implemented SEO strategies for Internet Retailer 500 companies with 10,000+ products.
Marketing Services Assistant
University of Wisconsin-Madison
Madison, Wisconsin
Summer Marketing and Promotions Intern for ESPN Madison
Good Karma Brands
Madison, Wisconsin Area
ESPN College Gameday Volunteer
Octagon Sports Marketing
Madison, Wisconsin Area
Law Firm Messenger
Lichtsinn & Haensel, s.c.
Greater Milwaukee Area
Summer Ticket Operations Intern
Milwaukee Brewers
Greater Milwaukee Area
Web Designer / Programmer
Alert Lighting Company
Greater Milwaukee Area
Collegiate Sports Blogger
ESPNU Online Marketing Research
Education
UMN Carlson School of Management
Brand Management
Wisconsin School of Business
Marketing; Management and Human Resources
Michael Bierbach's Contact Information
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