Michael Asaad

- Established a company-wide analytics framework that aligned marketing KPIs with business objectives, enabling executives to clearly measure ROI across all online campaigns. - Optimized Online Performance: Spearheaded attribution modeling and advanced data segmentation that directly increased conversion rates by 22% through more precise targeting of digital channels. - Provided predictive analytics and scenario planning that guided multi-million-dollar marketing budget allocations, reducing wasted spend by 18% while boosting profitability. - Partnered with product and sales leadership to integrate customer journey insights, ensuring data-driven decisions supported long-term growth and competitive positioning.

- Delivered real-time performance dashboards and reporting that identified underperforming channels, enabling rapid optimization of paid search and social campaigns. - Uncovered deep behavioral insights from online traffic and purchase data, driving a 15% lift in email engagement and a 10% increase in repeat customer conversions. - Equipped senior leadership with actionable insights, ensuring faster and more confident decision-making on campaign pivots and digital investments. - Designed and executed A/B tests across multiple online platforms, providing statistically sound evidence that informed creative and messaging strategies.

Identify and pursue new business opportunities, partnerships, and revenue streams by leveraging market research, industry trends, and competitive insights. Develop tailored marketing pitches, proposals, and strategic presentations that effectively communicate the agency’s value and drive client acquisition. Build and maintain strong relationships with prospective and existing clients, leading discovery meetings and guiding them through the sales and onboarding process. Collaborate with internal marketing, creative, and leadership teams to align business growth initiatives with brand positioning, service offerings, and long-term agency goals.

Develop and execute multi-channel marketing strategies that drive measurable growth for client brands, including digital, social, content, and performance campaigns. Lead client communication, campaign planning, and project management to ensure all deliverables meet quality standards, deadlines, and strategic objectives. Analyze campaign performance data to generate insights, optimize marketing tactics, and present clear, results-focused reports to clients and internal stakeholders. Collaborate with creative, media, and account teams to produce compelling, on-brand content and innovative campaign concepts that elevate client visibility and engagement.

- Created and planned a variety of campaigns across a range of digital channels - Oversaw existing campaigns and made recommendations on how to optimize them - Analyzed trends and made data-driven decisions

- Relationship builder and business developer for the startup - producing detailed analysis and reports of campaigns with recommendations - presented data to various audiences with the right message at the right time.

+ negotiated the best price, quality, and placement of advertisements + kept up to date with fluctuations in popularity ratings and developments in the industry + Managed media bookings

+ Upon Objectives, I made Integrations with other Media Channels to maximize the Sign-Ups Volume. + Helped lead a team of Photographers, Video Editors, and web designers to cater to More than a Scenario for the best Sales Funnel. + Served the Account, Pixel Setup, Events Install, A/B test, Remarketing Effectively, and Making Audience Layering when It's Needed.

- One of my Most Honorable Achievements is Establishing & Managed the DM department of the Company from the Ground Up. - Handled Digital Media Buying Processes on Different Platforms while Evaluating team members' Performance. - Supervised Daily Operations and Launching Ads on Facebook, Google, and Snapchat.