Mike Zhang
Founder @ WiscAI
About
Most AI consultants talk about AI. I build it - and I help executives do the same. Through WiscAI, I work with senior leadership to turn AI confusion into boardroom confidence. Not frameworks borrowed from McKinsey decks. Practical strategy built from actually shipping - whether that's customer-facing apps, internal workflows, or automation that quietly saves your team 20 hours a week. We've launched AI products across marketing, finance, sports performance, healthcare, and faith. We've also built the internal systems that most companies never see: marketing service automation, AI-assisted accounting tools, content engines. That's where my advice comes from - not theory, but build cycles. For organizations, I focus on three things: policy that unblocks teams instead of paralyzing them, coaching that makes executives dangerous (in a good way), and deployment tied to business outcomes - not innovation theater, but not paralysis either. Based in Madison. Building what's next. The best time to start was last year. The second best is now.
United States
Middleton
Computer Software
Management Consulting, Change Management, AI for Leadership, AI for Career Development, Generative AI for Marketing, Marketing Strategy, Brand Management, Start-ups, SEO, Strategic Partnerships, Mobile Marketing, Affiliate Marketing, Competitive Analysis, Marketing, Interactive Marketing, Advertising, B2B, Performance Based Marketing, Consumer Packaged Goods Marketing, Business Development
Experience

Founder
Madison, Wisconsin, United States
WiscAI helps organizations harness AI to solve real business problems - not as a tech initiative, but as a strategic business imperative. Too often, AI gets pushed to the CTO or innovation lab, while business leaders are left unsure how to move forward. We close that gap by working directly with senior leadership to create a clear, practical path rooted in day-to-day business needs. Our model is built around three tangible pillars - each designed to be board-ready and action-oriented: 1)AI Policy That Enables Action Many companies already have policies, but few ensure they’re understood or applied where work actually happens. We help business leaders design and communicate practical, empowering guardrails that support innovation, protect the organization, and remove ambiguity for teams. 2)Executive & Team Education That Builds Confidence We begin with senior leadership and extend to core business functions. Through hands-on learning and real-world examples, we help teams understand the fundamentals of generative AI, build confidence, and think clearly about where and how to apply it. 3)Deployment That Solves Real Problems We guide business units - not just IT - in identifying high-impact, low-friction use cases. From marketing and operations to HR and customer service, we help you implement AI solutions that reduce friction, unlock capacity, and align with strategic priorities. WiscAI exists to make AI accessible, actionable, and aligned with business reality-not hype. If you’re navigating AI at the business level and looking for a trusted framework to move forward with clarity, I’d welcome the conversation.

Co-Founder
AI Agent Innovation Group
Madison, Wisconsin, United States
The AI Agent Innovation Group is a community-powered initiative dedicated to connecting thinkers, builders, and leaders who want to do something with AI - not just talk about it. We exist to spark ideas, foster meaningful relationships, and help people across industries learn from each other in real time. From founders and creatives to educators and corporate leaders, our mission is to bring together all stakeholders - those building AI, using AI, and being impacted by AI - to meet the challenge of this generation with clarity, action, and shared purpose. We believe strong communities create resilient responses. Through local meetups, working sessions, and speaker events, we make space for collaboration, practical insight, and trust-building across silos. This is not a place to admire the technology - it’s a space to engage with the real problems AI can help solve, together.

Founder
Madison, WI
Fenrici Group specializes in boosting brands and sellers on Amazon with personalized coaching, consulting, and virtual bootcamps. We stand out by not only guiding businesses to launch and scale but also by directly investing in promising e-commerce ventures, taking equity positions to propel their growth. Our mission is to ensure our clients achieve sustainable success on the Amazon platform, providing strategic support and resources every step of the way.

VP, eCommerce & Digital Marketing; Head of Innovation
- Transformed Lands' End eCommerce performance through strategic leadership and innovation; - Incubated AI-based image-search, voice, and Natural Language Processing products to address emerging customer needs

Chief Marketing Officer
Kurbo Health (Acquired by Weight Watchers)
Palo Alto, CA
Jumpstarted digital marketing effort for this Bessemer Venture Partners-funded consumer mobile startup.

Founder
AboveStress, Inc.
Greater Boston Area
• Ranked #2 most downloaded mobile app in the Health and Fitness category in the Apple App Store.

Founder
Diet Health, Inc.
Greater Boston Area
• Innovated in online health and wellness video channel; • Partnered with top minds in health insurance industry to deliver results-driven population wellness.
Mike Zhang's Contact Information
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