michael strouboulis

Provided sales and marketing expertise to representatives for desiccant dehumidification systems. Extended application and design support on integral dehumidification systems. Reviewed specifications and prepared proposals. Directed sales to end users through a network of manufacturer’s representatives. Developed marketing plans and product catalogs. Participated in trade exhibitions. Presented training seminars to representatives and end users.

Provided technical know-how to sales managers and representatives for maximizing sales. Analyzed and evaluated specifications, special application requests, selected equipment and established price/bid strategies. Assessed the feasibility of unusual requests. Proposed design solutions meeting customer specifications and expectations. Conducted sales and technical presentations. Supervised Applications Engineering. Maintained and communicated product knowledge to representatives, consultants, contractors, and end users. Created, reviewed and revised product engineering specifications and sales related literature.

Provided technical know-how to sales managers and representatives for maximizing sales. Analyzed and evaluated specifications, special application requests, selected equipment and established price/bid strategies. Assessed the feasibility of unusual requests. Proposed design solutions meeting customer specifications and expectations. Conducted sales and technical presentations. Maintained and communicated product knowledge to representatives, consultants, contractors, and end users. Created, reviewed and revised product engineering specifications and sales related literature.

Increased marketing and sales activities contributing to the corporation's escalation in annual sales profits. Specialized in computer support systems and mission-critical facilities; environmental control and power conditioning and distribution for computer rooms. Promoted UPS and electrical power distribution and protection equipment; commercial and specialized HVAC systems (CRAC, mainframe chillers); and ozone water treatment for cooling towers to the engineering, contracting and property management communities, and also to regional institutions, industries, and distributors. Established relationships with mechanical and electrical engineering consultants and contractors. The territory included Maryland, Delaware, Washington D.C., and Northern Virginia. Interacted with property owners, wholesalers, and manufacturers. Worked on take-offs, proposals and bid packages for plan-and-spec and design-build commercial and industrial projects.

Turnkey computer room and mission-critical facility design and construction. Specializing in computer room environmental systems, uninterruptible power supplies, generator sets, power conditioning and distribution, security and access control, grounding systems, and fire suppression systems. Extensive travel for projects in sub-Saharan Africa and southeastern Europe. Project management responsibilities including hiring of trade contractors and purchasing of materials at the local level. Successfully completed a multitude of projects under primitive commercial and market conditions, for Fortune 1000 companies that were expanding in the region. Scheduling of preventative and regular maintenance programs.

Complete customer relationship and sales management responsibility for this account ($80M+) on a global basis. Negotiate global agreements, coordinate projects & advance product roll-out, corporate relations & organize remote/regional sales teams, pricing, rebates, terms, consignment, etc.

Key OEM Account sales management responsibility for NAM & LAM. Lead a team of 21 sales and engineering professionals in a $120M+ region.

Key account sales management responsibility for NAM (US. Canada & Mexico). Lead a team of 11 sales and engineering professionals in a $90M+ region. Global coordinator for Johnson Controls (facilitate multimillion contracts for compressors & microchannel)

Manage and direct the Applications Engineering Department and staff of 5 engineers. Recognize, evaluate and promote new or special opportunities for all company products. Provide technical support to all sales managers and end users. Analyze specific applications and guide customers through the product selection and approval process. Participate in all new literature development. Technical presentations and training of internal and external customers. Inspect all Return Material and Warranties, created inspection reports. Provide feedback to factories and product managers on product performance, competition and general industry trends. Publish articles in the industry media.

Marketing responsibility for a US$14M product line. Coordinated and integrated production, distribution and marketing efforts. Reviewed customer requests and recommended specific product solutions. Created and launched annual marketing strategies and action plans on a market-by-market basis, including special promotions, exhibitions and advertising programs. Developed accurate and up-to-date catalogs, price lists, bulletins and press releases. Maintained a competitive information library. Acted as factory liaison. Served on engineering and product teams. Identified and implemented cost reduction programs. Oversaw the Return Material and Warranty processes. Prepared the annual budget, monthly product reports and sales forecast. Supervised an Applications Engineer.

Sales leadership in NAM (US & Canada) for Danfoss Refrigeration & Air Conditioning Controls, Heat Exchangers & Electronics, all segments (residential & commercial air-conditioning, industrial & commercial refrigeration, supermarket refrigeration), all channels (direct/oem & indirect), including hvac/r global key accounts and major food retailers. Responsible for a group of approx. 90 members consisting of 4 segment sales teams, application & field engineering teams, customer service/inside sales/order management operations.

Sales leadership in NAM (US & Canada) for Danfoss Refrigeration & Air Conditioning Controls, Compressors, Heat Exchangers & Electronics, all segments (residential & commercial air-conditioning, industrial & commercial refrigeration, process cooling, thermal management, supermarket refrigeration), all channels (direct, oem & indirect), including hvac/r global key accounts and major food retailers. Team leader for a group of approx. 90 members consisting of 4 segment sales teams, application & field engineering teams, and sales operations team.